Thursday, 15 December 2016

Do startups agree to outsource their digital marketing?

yes! I believe startups should outsource digital marketing . Today there are lots of startup  outsourcing digital marketing  . This is just because of following reasons - 

Its cost effective - It will be really cost effective in many ways. Sometimes its better to hire in house. However I believe most of the time it will be cost effective to hire some one online. When you are a start up , you will have very limited money in your pocket , you might be looking the cheapest however the most high quality way to find a solutions.  But outsourcing the digital marketing work they will see huge amount of profit. Because in outsourcing company dont require to hire the employees, dont require any infrastructure for that. You will not require internet , chair , table , tea or coffee , desk or anything that require to hire an emplyee in house. Just post the job and hire.

Dedicated , motivated and targeted - Freelancers are detailed , motivated and extremly tergetted. If you require a content writter you can just go ahead and post your job. In house to do small you may require to pay salaries or cost to companies . This may lead to increase in budget.


What it the best social media strategy for a fashion startup?

Social media strategy for a start up is really important. You will not win the game without a proper social media strategy. For a startup social media strategy is  too important. Social media strategy for startup is too important  . With the help of proper social media strategy a company will  become future of amazon. lets discuss the strategy.

So far I have given guidance and instructions to various fashion companies. They are lusty chic limited in uk , mensusa in USA , Ties n cuffs in Australia. For all of them I have seen that with a help of proper social media strategy you will win the goal. The goal must highly , extreme highly customer oriented , trend oriented and also along with lots of parameters. There should a very highly targeted goal for this. You need to make sure that you are targeting proper customers with proper age , gender and niche. You need to create strategy of what to post daily , what to post weekly and monthly basis. After all these strategy , you will need to create new contents as well. Besides social media posting and updating you may also require some idea and concept on basic link building.

Lets discuss the social media strategy for a fashion start up with some points - 

Focus on customers - Focus on customers. 1st of all you need to understand whether you are targeting local people or global people.  There are also lots of factors like whether you want to target gender basis( Male or female) . The last factor is age. You need to target your site with age basis. Make sure you are targeting the customers that need your fashion.

Content is the fuel - For a fashion site( If you are specially fashion start up) you require to create contents a lot of contents. For each product you could create content. This will help your site to boost rankings.  Not just the textual contents, you can also use to create graphic contents  , make video contents and lot of them. Try to create more and more contents and you are on your way to make your start up great.

Blogging - Blogging is a great part of social media marketing. Starting posting contents in blogger , soup.io , linkedIN pulse , wix , jimdo , tumblr and more.  In blogging you can also able to post images , videos , graphics and more . With the help of blogging you will be able to create lots of high quality , useful back links as well.

paid ads - Focus on paid ads. with the help of paid as you will be able to increase your likes , you will be able to increase  number of followers in twitter as well. Then whatever you post will be visible to who likes you or follow you in twitter.

Focus on some basic link building - Link building is also require to do social media. while you are doing blogging or PR make sure that you are building links to proper anchor texts.

There are also could be other methods, you need to creative and innovative enough to stay ahead in competition in technology market. Study backlink.io , study seo journal , seo book etc.

You will be always ahead compared to your competitors.




How can I know random websites traffic?

well, there are lots of sites to check random websites traffic. But none of them are so accurate. Often people believe alexa , similar web , sem rush , ahrefs data.  But my question is "with out verifying or accessing  the internal traffic flow( which is basically done by installing a code in the header section of home page etc processes) how can a 3rd party site could know the traffic data of a site ?

Honestly , all these questions are bully questions . alexa , ahrefs  , similiar web all of them dont have full access to of your internal pages and they just do a bully algorithm to check the traffic. They cannot show you traffic data accurately. They have just a very basic algorithm to check the traffic data of a website and shows an average data on traffic.

Then how to check the website traffic ? The accurate traffic is being shown by google analytics code or google webmaster tools. Alexa also verifies your website , though it is paid .lets discuss them.

Google webmaster tools will be the great to check the seo traffic. And so far it is the best way to check the organic traffic. It checks the four factors - clicks , impressions , CTR and position. Google webmaster tools compare the traffic for 7 days and 28 days period. Not just the organic traffic data , google webmaster tools also  the links to your site( no. of organic back links ) , internal links. Google webmaster tools also reports if there are any errors to your site like - 301 error etc. Basically google webmaster tools is only tool to check a seo's performance.

Google analytics tools is also another tool to see seo traffic. How ever you need to have a detail knowledge on google analytics code. The google analytics actually traffic coming form all sources like - social media , search console , ppc & adwords traffic. So , you need to know the proper channel in order to rectify this.

There are other tools as well . However, I believe google webmaster tools and google analytics are the best.

Monday, 12 December 2016

5 reasons why startups should outsource digital marketing for growth hacking

Lets 1st define digital marketing –
Obviously a kind marketing, which is basically through digitally or for digital things. It entails a lot. It means search engine optimization , social media marketing , adwords , ppc , affiliate marketing , brand awareness . It means email marketing , it means content marketing . It also means newsletter marketing , mobile marketing  and more. Each and every way of marketing through digitally or for digitally is called digital marketing.

why Digital marketing for Growth hacking ? - Growth hacking means also a lot. Its all about growth. Growth over time - daily , weekly , monthly & yearly. Growth hacking means growth in terms of traffic , relevant back links , social media engagement. Growth hacking also mean improvement of growth through online , increasing sales and more. For a good growth hacker many talents are required. A growth hacking could be a content writer , affiliate marketer , email marketer , link builder and more. They all are going to help your brand for a digital marketing growth. That's why growth hackers are required for digital marketing.

How can we hire digital marketers for growth hacking ? - You can hire growth hacker any way you want to. Just make sure the result. Just make sure about your goal on growth hacking. Just make sure that you are getting the things you requested for. Just make sure the work of growth hackers are getting study growth for your business. You need lots of research , data mining , analysis and strategy for your business. To apply growth hacking in digital marketing you require to work on search engine optimization , social media marketing , email marketing , brand awareness. You need steady addition of  fresh and unique contents. You can hire a marketer in your office or you can also outsource it. However , you require to maintain some parameters like - cost , time , effectiveness , advantages and disadvantages. we need to judge all these parameters whether hiring in house will work or outsourcing will work.

what about hiring in house ? -Hiring in house would be easy initially. You will just put ads in newspapers or put ads in linked In or job portals and other ways to call the experts to do an interview. However , I am sure most of them will not work easily. Either you have to sped way much money on it or you just hired one marketer and spend several hundred dollars and no results. Because all these in house marketers will work like highly artistic and talented individuals . They are not a digital marketers. Though they claim that they will maintain seo and digital marketing guidelines , however most of the time this will not work for you. They will work with a great effort however, this will not bring growth through digital marketing.

why you should outsource digital marketing - Outsourcing digital marketing will be way too much easy and  effective. There are many advantages in many ways  when you hired a digital marketer for growth hacker. Lets discuss the following -

Save time , headaches and money - While you outsourced the work you will save three things - time , money and headaches. Hiring though online you just need to post the job in the portal and applicants will apply there. Then you can hire the best ones. You don't like this guy then end the contract and hire another one. This will actually like "Hire and fire policy". This will also decrease cost in many ways. You dont need to provide bank accounts , chair , table , insurance , internet etc. Outsourcing things and outsourcing work actually dont require office like facilities and office like infrastructures. This is will cut down costs to complete projects . Outsourcing these things also decrease the headaches.

Pay only for results and particular work - Through outsourcing digital marketing you will only for particular work. You need 10 contents on plumbing  then just enter the portal and post a job and hire an expert. You require 10 blogs and then repeat the same work. This will give you flexibility of hiring, you will hire resources when you need. With the help of such type of work you can create an online team. Collaborating with each other the team will produce a great quality output for your company. There are lots of apps which will help to create  team and get them involved in work. To find the proper employee is also way too much easy here. You will review the previous reviews , work examples,  portfolios , clients list and then make sure to hire. Many times  , you will end up paying upon completion of work. I dont think you will find much better way to work than this.

Focus on what matters - Just focus on what matters , what really matters. When you are going to hire digital marketing outsourcing professionals. There are lots of things to do, lots of things to think. Its all about creating strategy and hire professionals properly. You must learn to hire people and get them involved in proper job. Only then you will be successful . Digital marketing is not about tweeting or just posting status in Facebook or just posting google plus. Its all about put everything rightly , in a decent manner.

Less Risk involved - I'd like to say , if you outsource digital marketing there are really less risk involved. Hiring someone is always risky. The situation will also be in danger when you will realize a dollar is wasted  and results not returned. Often start ups requires to work on a very low budget and they just require to get the things done on a very low budget. Hiring in house could be costly form that point of view.

Finally better results always - You will have better results than hiring someone in  house. They are experts and specially job oriented. They are just professionals so, they will put their energy on a single point. An editor will be great in writing contents , they will not be great in digital marketing. So, you have hire someone online who will be content writers as well as a good digital marketer if possible.


In conclusion, I would like to say that every start up is different. Start up form different niches have to be very specific about their targeted market. Each business have different strategies to counter growth hack. And after all , a start up must achieve tangible growth to rise in today's competitive business environment. Many companies try to do digital marketing though they dont have that enough skills and expertise. In house digital marketing could be easy  but outsourcing them will help you to achieve a good growth rate as well . They will help you in many ways and business even more successful if properly planned. I have seen many startup outsourcing digital marketing and they are getting really a great results.

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Friday, 9 December 2016

what is Growth Hacking ?

Often you heard the term "Growth Hacking". But ever wondered what does it mean ? Just     by read term one will understand it does mean growth. But Growth for what ? Growth for traffic ? sales ? customers ? clients ?

No, you will wondered once you understand the meaning of growth hacking. Growth hacking is not about hacking growth about the traffic or sales . Growth hacking is not hacking or improving sites performance. Growth hacking does not mean increase your rankings and potential to your site. Growth hacking does not mean any process or algorithm which you require to maintain. Growth hacking does not mean any cheat sheet which you could apply for your business. Growth hacking does not mean any programming language. Growth hacking does not mean any code which you just install to your site and then go head to more sales or business growth.

Growth hacking means the growth, real growth and the ultimately growth for your business. Growth hacking means growth in your sales , growth your ranking ,growth in  terms of profit, growth hacking means growth in your business - day after day , month after month , year after year etc. We help our clients to again a constant growth form every edge of business.Our extensive knowledge on various niches will help our clients and help to achieve outstanding growth in your business performance. We do various tests like - A/B tests , auditing , performance management and measurement , various metrics , KPIs  etc and more to achieve growth hacking.

To accomplish this tasks, to achieve growth hacking , our team offers a lots of services which help clients to get results. We offer wide variety of marketing techniques , testing and managing techniques to do this. we offer following services - 

SEO & SEM - The terms seo stands for search engine optimisation and the term SEM stands for search engine marketing. SEO is free of cost marketing process and SEM is paid marketing process. SEO is just all about content creating where sem means paying search engine or any other 3rd party websites to draw traffic to my websites. we consider seo and sem as a growth hacking process to apply on your website.

SOCIAL MEDIA - In 2016 , social media is a great growth hacking techniques. There are lots of social media channels and they will obviously going to help you to achieve growth hack. You can use facebook , twitter , linkedIn , Pinterest , word press ,  tumblr and more. With our effective  social media technique we achieve highest growth in your niche. We try achieve highest engagement and highest volume of traffic.

CONTENT MARKETING - Content is the another growth hacking technique which is extremely helpful technique.  We take the content writing thing really very seriously. We work on informative , fresh and unique contents so it accelerate the growth hacking. This content writing scheme helps search engine optimisation , search engine marketing , social media management and optimisation etc as well. 

EMAIL MARKETING - 1 billion emails in being transmitted each day and generated 1 billion email users globally. To achieve constant growth and to get  customers growth , we ping users email after a certain time period. This helps users to get knowledge about what we are lunching and what we are doing as well.

There are lots of other methods, we use for growth hacking . We do app search optimisation , public relations , branding services , Growth hacking team training , Investment and funding consultation and many more. We do We try to apply each and every method to get it effective. Our main aim is to provide growth for everything aspects  - sales , traffic , profit , strategy etc and more. We offer companies , small businesses , corporate ,incorporates , MNCs , public companies etc  to achieve growth hacking. we learn new things daily , we learn  new things each moment and try to apply them to our clients business. Our primary and highest priority is to make our customers happy. We always stick to quality not quantity.

If you want to contact with us, just contact here http://www.growth-hackers.net/ with your details and we will set up everything what it takes to give a go to our relationships.

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Saturday, 3 December 2016

what is seo

The full form of SEO is - Search engine optimization . To rank the website against relevant keywords in search engine like - Google , yahoo etc is called seo.
 while someone is asking about “what is seo” I prefer the about brief. If you want the detail what is seo and what are the main points I should remember and I prefer to take a look at the following points -
1.SEO initially invented by yahoo, then it was adopted by google. The yahoo seo was absolutely different and very poorly configured compared with today’s seo concept.Different search engine have different set of algorithm which causes the rankings of the websites against some keywords. However they mostly follow google.
2.SEO is means actually organic white hat manually built backlinks. This means all the backlinks made by an seo guy will be manually built. It should be organic. why does the word “organic” mean ? It means free of cost. You are not paying any sort of costs to create them. You are not paying anything to post an article , you are not paying to create a blog. you are not paying to link a directory.
 3.SEO backlinks are not permanent. Allmost 99% of backlinks made an person are some kind of deal and an seo guy never do that. Google really hates such type of deal while valuing seo.
 4.SEO sololy means by rankings. To rank the highest searchable keywords in google. Make sure you properly choose the keywords. You properly chosen the less competitive but highly searchable keywords and try to create backlinks with them.
5.Today all seo means quality. People are saying its quality not quality. I’d say dont just depend on quality , quantity stills and a lot matters. A website having 1 PR 9 could beat a site having 3 back links in PR 9 sites.




My website shows zero back links. How do I improve my site so that it gets more back links, and which techniques should I use?

I will tell you the truth how to get back links. To create back links 1stly you must know what back links is. Back links is just a thing w...