What is the outcome of SEO?

Today I am going to discuss the real outcome of seo, why a website (yes, each and every website required seo actually) requires seo – how you obtain the outcome of seo as well.

SEO – the short form of search engine optimization. It is today not what we hear. Today seo is everything. All other marketing things are just bogus – they might cost you several thousands of dollars and give you customers until they are on. When you stop running campaigns – they stops getting traffic.

Only seo can get you real traffic - It is the organic way of getting traffic, user views, page views etc. But most of us failure to obtain so because we actually don’t know how to do it? Yes most of us we don’t know how to it. Most of website owners just hire link builders not a seo. The meaning of seo is link building changed a few years back – especially after Google panda update in 2013. Just doing link building is actually costly today. What the seo means today is a lot. 5 years back seo was meant to link building but today seo means content building or content creation or content marketing. Few years back just write couple of contents, blogs and press releases and you got rankings but today the link is replaced by the term content.

Today content does not mean just article or blogs. Content means – article, blogs, images, videos, pdfs, slide shares, questions and answers, forums, face book group discussions – all kind of contents. To engage with users you all requires the contents. More and more contents – more value to Google. If you a gym club in West Virginia Beach and you want to do seo for it? All write don’t hire link builders any more. Hire content creators. Those who will busy all the time with creating contents for you. They will take images, create videos, create pdfs on various topics, posts in social media, manage face book groups etc. The more contents your website has – you know more value to Google. Google believes the more unique and fresh contents you share with the users that means more valuable and bigger business you are. So, now you understand how to do perfectly seo? Well, I am also giving you step by step methods here as well. They are following –

1. Do not hire link builders , hire content builders
2. Do not work on just creating text contents like – articles, blogs. Focus on creating images, videos – every types of contents there are.
3. Page rank is not valid any more. Try to find back links (or put contents) from those websites which are indexed by Google.
4. Domain authority and page authority is the quality parameter today.  Judge value of website with its DA and PA parameter.
5. Videos are hot and trends. Try to create videos on your business (every way possible) and upload internet and do back links on them.
6. Always unique and fresh contents. Make sure each and every content you share is unique and no duplicate.
7. If possible engage a full time seo.
8. There are steps in seo which is – on page, off page, social media etc – try to follow them strictly.
9. Do not expect results over night. Try to wait form 1-6 months to see some results. Seo really takes time. You write 10 contents and upload 10 videos do not bring traffic within 24 hours.
10. Follow seo algorithm. Google confirms it changes its algorithm 500-600 times a year. None have any special relationship with Google so that they can promise rankings within a given time period.

Now you got it? Well, I just told you some very important ones. These are not all but these are actually all to seo. Anyway, how to do perfect seo to obtain seo results - I will disclose it with you in future blogs. But if you can do seo on the above ways, you will get following –

1. Traffic move within 1 month. The real traffic movements will be shown to you within 1 – 6 months.
2. Contents will be their permanent. A blog posted in live journal or a video upload in YouTube will stay for lifetime (Until YouTube exists actually). So, when you stop seo still contents will be visible to users – they will be able to know your business.
3. With the help of educative, informative, unique, fresh and innovative contents you will have increasing followers in groups, pages, posts, shares etc. People will ask questions regarding your niche.
4. Paid advertising will be able to provide you traffic until it stops but seo will give you until seo exists.
5. More relevant traffic to you- Those are actually interested in your business. This means you will be more potential and relevant traffic.

Now, do you understand what the outcome of seo is?

Well, If you don’t me will let you understand again, just ask me…

ABOUT THE AUTHOR:
Nirbanjyoti Das is a Digital Marketing expert, working in this field last 6 years. I work on all kind of digital marketing stuffs like – search engine optimization, social media marketing, search engine marketing, Google ad words, ad sense, PPC. Let me know if you have any questions. If you do have any questions, the just ask me. Do email me at nirbanjyoti1990@gmail.com

What exactly is a broken link?

Yes! Broken Link.  Did you have any URL in your website, which is showing 404 or this page is removed when opened? Well, then….This is called broken link. This is a very hot topic today. There are lots of websites today with lots of broken links. In my 6 years of seo life, I have seen many websites they do have broken links (Mostly in e-commerce portals, where the admin is adding new products each day but forgot to remove the old ones or sold ones). Today, on 2017 broken links are really damaging the seo performance of the website. Those sites who have broken links must remove broken links very shortly. 

Let’s know the details of broken links today. I also just explained to you as well. Broken links are those are actually removed or showing it is broken. But, why? They can be broken various reasons. They are follows – 

1. Those pages are removed. Mostly happened to online shopping sites. When a product is sold, that pages is removed but not removed from indexes. When user somehow could access those pages – well, they will not be so happy with you. 
2.  A website is removed, then it is still showing in search engines or somewhere and when user is going to visit that page – it says the website is removed.
3.  The URL structure is changed, you may be moved your website to a new address.
4.  Full website is now changed to a new website or moved to a new address and when users are going to open old ones they just facing 404...
5. he user has software or is behind a firewall that blocks access to the destination website.
6.  The website owner linked to a site that is behind a firewall that does not allow outside access (such as an Intranet site or a restricted access area on a website).

When you are looking at this, make sure you removed those, otherwise Google will remove you from their indexing. The users will also have a bad impression on your business.

Removing broken links is also removing the one seo backlogs. To make your site seo friendly you must remove the 404 pages. It is really hampering the seo.

ABOUT THE AUTHOR:
This article is written by Nirbanjyoti Das – A Digital marketing expert and seo for last 6 years. So far I have written lots of contents , blogs , article regarding various topics like -  Digital marketing , govt. , news , politics , astrology and more. If you want to ask me any questions ask here Just shot us email at nirbanjyoti1990@gmail.com

What are DA and PA back links?

Some of your clients may be asking you to give answers according to DA and PA. Let’s know today, what are they, how they are going to help you with this? Read to know today.

Webmasters around the world are really buzzed with this term DA and PA   what are they? How do they help webmasters? What are the significant of these two terms?

DA = the short form of Domain authority. It is produced by Moz. After the death of Page rank, which previously used by seo experts to know the weight of a link or a website on which a webmaster or seo is going to create a back link. In 20012 Google announced that it is decreasing the value of page rank factor (which was invented by Larry page mainly and gave pages scores from 0 to 10 – 0 was the lowest and 10 was the highest). Right now, domain authority is the important thing to check for a website where you are put your link for seo (search engine optimization purposes). The domain authority by Moz is also very integrated, sophisticated and important factor to check.  Moz officially don’t reveal their mathematics how to they assign the domain authority rank to a website but we can guess. It is probably giving importance to those factors which Google also look for ranking. The domain authority also counts the scale from 0 to 100 (0 is the lowest point and 100 is the highest point) .

PA = this is the short form of page authority. It is also being considered as an alternative of page rank as well. However, It is not so important like domain authority which is just we discussed before. Page authority also invented by Moz. they too have the same scale from 0 to 100 (0 is the lowest and 100 is the highest scale). Same for page authority where having more page authority means more value to website.

Those who are saying that DA back links and PA back links they just don’t know in deep .In fact they are pronouncing it wrongly. There could not be anything like I need domain authority back links. He may say build back links or bring back links form that domain which is good domain authority. Likewise the page authority .

Form 2017 and onwards, domain authority and page authority by Moz is the highest important factor to judge whether you are going to put a back link there or not. If you see a website have good score on domain authority and page authority (probably over 50) then it is considered as good and it would wise to create a back link there. This back link will be valuable and they will be also important to Google as well. However, to me this is an old idea, where you need to post content only on valuable site. I prefer to post valuable contents actually, which is innovative and unique as well.  Like – BlogSpot is a great blogging tool. However if you continue post duplicate contents in BlogSpot you will get any chance to get value to Google. I post my unique directory descriptions to many sites those are low quality but they approved my links and my links are there for more than 6 months – it helps to catch back links.

So, what does matter is that you need to write unique, copyscape passed, innovative, educative contents to follow.