Consider
this situation: You are going for a job interview. You have spent a lot of time
doing research on how interviews are conducted and learnt the tips and tricks
of giving an effective interview. But the most important question hovering your
mind is, “How am I going to dress? What will I wear?”
Just as
your confidence, personality and other traits are determined by your
prospective employer by your way of dressing, similarly the nature of your small business and its
importance will be judged (by your customers and clients) on the quality of
your business’s website.
Small businesses
differ from large businesses in terms of their objectives. Unlike large
corporations aimed at profit maximization, small businesses seek more
contracts, clients, and customers, and the internet is just the place to do it.
Why should you Make Your
Website Better?
If you’re running a small business, you’d know
why. As you are still struggling to make it big without any proper office or
business center, your website is the only interface tool you have to interact
with third parties.
From
placing orders to finding all relevant information, your website caters to the
needs of all. In order to make sure that your business website meets its main
purpose (which is to improve
your business and client retention), some things cannot be left to
chance.
Furthermore,
your website, combined with your contact number, videos and other particulars,
is your own identity as well. When approaching a new market for the first time,
your target audience will assess your own commitment to professionalism on the
basis of your website’s quality.
Hence, it
is prudent for small business
owners to consider incorporating the following 5 points in their business website to improve their business results:
1. KYC Approach-based Design
Before
you can even begin constructing your business website, it is necessary to Know
Your Customers (KYC). Your website should be user-friendly and specifically designed
to meet your target audience’s needs. As your customers and clients approach
your website, you need to show them that they have come to the right place. To
prevent wasting your resources on excessive marketing and website development,
it is essential to first analyze their needs and their preferences. By
stressing on how your business can help them, you can expand your customer-base
and manage your business
effectively.
Apart from
analyzing customer needs, analyze your business needs as well. A large scale
company can afford to spend millions over website development, but a small
scale business cannot and should not.
For
instance, you may be an electrician. You need people to find out who you are,
what you do, and how well you do it, all through your home page. Your customers
are not looking to spend several minutes on your website, they just need to
know that you are affordable, reliable, and just a phone call away. Put that
information on the home page, and see your conversion rate go through the roof.
You can also provide certain videos (e.g. how to fix your smoke detector) in
simple step-by-step procedure and without getting in to too much technicality
in order to encourage your customers to avail your services.
2. Quality Content
The
business website needs to be complete and concise, with respect to the products
and/or services offered. Instead of relying on several blog posts for business
promotions, try using a few high-quality blogs and link them to your webpage or
contact number for further details. Several successful small businesses rely on a handful of quality
blogs rather than several unnecessary ones.
3. Updated
Mere
creation is not enough. With the passage of time, your small business website should be updated with
respect to the changes in your nature of business, local laws, and regulations
or with any other useful material.
Similarly,
if you have carried out a customer survey with favorable results or acquired a
major customer, adding these achievements to your website will enhance its
credibility. This will further improve
your business performance and results.
4. Clear Call to Action
Imagine
having a high quality information website, while it does provide requisite
knowledge to your viewers, it will rarely result in any action on their part.
This is because you have not established a causal link between information
provided, how it can be useful to your website viewers and what can they do
about it.
Devising
appropriate call to action is essential for all small businesses. It is particularly important if
your business involves gathering leads. If you want your customers to buy your
products or to avail your services, simply ask them! Or tell them how they can
reach you. Call to Action, if impressive, can easily lure your viewers into
buying your products. Examples of a few impressive calls to action can include:
Ø
Sign
Up Now and Avail a 30 Days Free Trial of Our Product
Ø
Sign
Up and Book an Early Reservation at Special Discount
Ø
Visit
Us and Obtain a Sample Product Free of Cost
Ø
Contact
Us Today for a Free Inspection/Consultation.
5. Responsive to Change
With
widespread use of internet, your clients and customers are likely to be
tech-savvy individuals, associations, and corporations. With the aid of
technology, your website can easily be viewed through a tablet or a smart
phone.
It
is necessary to draft your business website so as to make it compatible with
smart phones and other devices. Furthermore, by providing appropriate linkage
to your social media page (facebook or twitter), your website can update
automatically with respect to any changes on your social pages.
This will
save you the hassle of logging on to your webpage every time to incorporate any
changes in your contact information or any other particular. Just take out your
phone, log on to your business facebook page, make the changes, and your
website will update automatically.
This will
keep you away from trivial stuff and allow you to focus on strategies to expand
your small business in
to a medium and large scale one.
If
you’re a small business owner and learn more about effective website design to
ensure maximum customer satisfaction, business expansion and effective business
management through impressive website design, please click here
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