So what should you tweet about so
that it contributes to your goals and gives you the maximum possible impact?
Over here, we present some tried and tested content that serves to be a great
tweet and gives you the results you desire.
Share links to interesting
articles
Is there any article which you think
can generate interest? Tweet about it then! You do not have to write this article
or upload it on your blog. As long as it is related to your niche, you can
still share it.
So for instance, if you are a company
which sells health products, you can share articles which give tips on
well-being, fitness, diet and so on. What if your business is about a technological
product? Tweet about relevant news in the industry, current trends and any
other similar thing.
Cover behind the scene happenings
What is one of the most effective
strategies which brands use to achieve success? They give a face to their
company in an attempt to let people know the ‘personal’ them, the personalities
behind their brand. How do they do this? By letting audience in on behind the scene
happenings: corporate dinners, employees’ events, celebrations and other inside
stories. Tweet about all of these; you could mention the fun, the attendees,
the followed program, and so on. Also share pictures of your team and your
office. Let people know more about your company and appear as someone with whom
they would be interested in doing business.
Got a deal to promote?
Do you give out deals and promotional
offers to your consumers? May be you have discounts, a reward program or are offering
a free product. Whatever it is, tweet about it and spread word. Your followers
will probably re-tweet it on their network, providing you with more exposure.
Just keep one thing in mind: the
deal should be enticing enough so that people are not only attracted to it, but
share it as well.
Contributing to charity
and the entire community itself
Do you help those in need? Does your
business do something for the society and incorporate their social responsibility?
If you give out donations, hold charitable events or focus on sustainability,
let your followers know. You can show them you are helping the community and
ask them for help as well by asking them to donate or something of that same
sort.
Be human, have a heart and your
followers will see you as a brand which cares.
Respond to others
Did you just see your business being
mentioned on Twitter? Incorporate this in your tweets then. If the feedback is
positive, appreciate and say thank you. What if it is negative? Offer an
apology and take steps to put it right.
This sort of content does your business
good in two main ways: first of all, it promotes your business. And secondly,
it also helps you improve your customer services. When you respond to customers
and fix their issues, their satisfaction levels rise. Do everything right, and
you might as well, retain them.
Share content which you
produce
If your company has a blog, share links
of your posts on Twitter. Even if you
upload content elsewhere, share the links. This will provide you with back links,
contributing to your SEO strategies. Plus, you are spreading word about your
business. And since you are sharing useful information and offering value, your
followers will see you as credible which will help you build authority and establish
yourself as an expert.
Highlight your achievements
Got something to celebrate about?
Maybe you achieved one of your goals, emerged as a winner in small business
contest or got an award. You may have gotten a great review or the press may
have bought up your name positively. Use
Twitter to share your achievements and show your followers that you are a
successful business.
Incorporate some humor
Humor is a great way to get results
from your marketing campaigns. Start being humorous on Twitter as well and share
some funny content with your followers. It may be a joke, a funny video on
YouTube or anything else. As long as it is going to make people laugh, it will
help you achieve your promotional goals. Plus doing this also means that you are
humanizing your company, which makes people more eager to deal with you.
One thing which is worth mentioning
is the fact that sarcasm is not considered funny by many people. So whatever you
share, just make sure it is going to bring a smile on someone’s face and not
make them feel bad or repel you or your brand.
Are you in touch with the latest
in the industry?
If you are a business, which keeps up
with the technology and are always incorporating it into your products and
services, let others know. Showcase your pros and also share latest studies,
whitepapers, breakthrough, trends and other advancements. Your followers will
show an interest and will also know that you are focused on providing them the
best that is possible.
Ask a question
Do you have something in mind which
you want to ask your consumers? Maybe you want you to tell them about ways in which
you could improve yourself or want their opinion on something else. Use Twitter
for it, and get your audience to respond to you. Just make sure that you act on
their suggestions.
So tweet about all that we have
mentioned above, and watch as more and more people talk about you, helping you
build your online visibility.
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