Monday, 19 May 2014

Technolgy Solutions Code | Video marketing TIPS

Sometimes I am asked - some of my videos some of my videos are well ranked in Google and yahoo and some are not , why?I asked them did you apply same formula while you uploaded the videos  on you tube? did you properly uploaded the video ( I mean  specific resolution etc.) ? The answer is remaining same. Yes we did.

But the main reason lies elsewhere. The main reason is niche - as I said in previous blogs. While a website is ranked well  and on the other hand another website( with all on page work done same as previous website and the on page solutions contain all conditions to rank well  in search engine  specifically for Google ) on page work done correctly.  The fact that really matters is the  niche , questionable how  competitive the niche is. If the niche remains same for  both websites I mean exactly same then there might be some problem with the on page or off page that is being carried out by web masters or may be the content is being written by the content writers.

Now the matter that are here to discuss is about to rank a video that is uploaded in you tube. In this regard, I want to tell you that the rankings factors for a video in you tube and Google is same. They both uses the same algorithms for rankings. So, not worry about just continue the work that you are doing to rank a webpage in Google. Once you uploaded in you tube, make sure you have  completely wrote and completed the following stuffs - 

>Title - Title of a video, must make sense to the search engine about the topic  on which the video is recorded. Example - you are   recording a video that is explaining how you serve Pizzas to home in small area  , you can edit the content like this - :Pizza serving system | "shop name" like this. This could help a video to rank in search not only for the search term but also for company or shop name.

> Description - Make a clear description of a video , if a video is recorded in  English language then it’s ok , if a video is recorded in regional language then write in which language you are speaking, you can mention  the shop name  , address and services areas  with keyword density with descriptions.

> Tags - Tags are the core of the rankings, increase the possibility of putting more users right there. Wrote more and more relevant tags on which you want to pull users.

Once you done this make sure that the visibility and accessing videos is public otherwise your video would be accessible by each user who uses the search terms.

Now, lets the optimization duty, I am telling you the few steps for link building tutorial. As I said before Google must be looking no. of links back to a URL.Links must be form reputed, quality and valuable. Follow the below mentioned link building techniques - 

>Work hard on social bookmarking, use unique descriptions everywhere, and use proper tags (Specially use same tags that you have used in tags in you tube video), Title should be used as keyword in you tube.

> Use deep links directory and blog directory submissions as well. Not lose concentration   misuse of proper tags.

> Use social media - mainly Face book, twitter, LinkedIn, pinterest   and Google plus. you could upload your videos at you tube with proper tags and keywords. Posts, shares, likes etc.. Would help a lot in order to get rankings

> Next blogging, use the blog commenting techniques and formulas to do blog commenting. Please note that you have to search blogs with the keywords on which the video is recorded. You would not find many blogs but you could also use the niche as well.

Trust, with this simple techniques hope Google will help your video to rank in Google and yahoo. But, another factors those might help some videos rank in Google and some are not. They are described below - 

Ratings - Ask your friends to give ratings. user will rate a video positive and negative if  it is badly recorded then user may put negative  ratings on videos. Make sure that your videos have good graphics quality and sound and I trial   have high quality.

Playlist additions - Lets add a video as a playlist. Like you are going to upload a video 
Embeds - Make sure that your video have proper embed code so that you and others could upload and paste the videos out there.
Shares - No. of shares of a video in the internet. Sharing means over social media, getting the social media likes, followers and pins as well. You can share the videos as well in twitter, just don't spam.

Comments - Comment on other videos, other video up loaders could see your channel videos and this could help you increasing the views and probability of rankings in you tube.

Age of video - Age of the video is  really a matter , while each and every video posted on a day when it is baby but you have to start form there. Optimize the video carefully, one day you will lead the search term.

Other less important factors are - 
Channel views
Subscribers
Inbound links (from external domains)

But optimizing a video could   help you to grow much better, even better.

About The Author: - 
Content is written by  Nirbanjyoti Das a digital marketing company name - Technology Solutions Code , Technology solutions code not only providing digital marketing  services it provides the website development , website designing , mobile application(iphone , ipad , Android , Blackberry apps) , content writing and social media marketing  services as well. For details about our services please contact Skype at - nirban90 or email me - http://www.technologysolutionscode.com/ 

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