Blogging: Is it Worth the Effort or Not?

Do you want to attract more visitors to your website, build your brand image, and establish your credibility? There are so many ways to do this, but among them, blogging has become highly popular these days.

Like our idea? As long as you are creative and good with words, you are going to love blogging. But even if you are not a great writer, you can still have a blog and assign managing it to someone else.

Many small business owners are now investing time and efforts in blogging, simply because of the advantages it offers. A blog helps you show your expertise, build your community of followers, improve your rank, and have a significant impact on your bottom line. But with all these pros, you will have to face the cons as well.

Blogging requires time and effort. And most of all, it should offer value to your target audience. If you cannot do this, there is just no point of having a blog.

So are you up for blogging or do you think otherwise? In this article, we’ll present you both sides of the picture, and you can decide accordingly. But before all of this, let us see what exactly a business blog is.

Define business blogging

In the simplest of terms, business blogging is a marketing tactic that increases your online visibility. And not to forget, if done right, it can be extremely effective. However, that still does not address the main concern.

Blogging is actually a web page that holds all your short-form content, more commonly regarded as posts. Whichever posts you develop, they will appear on your blog. Of course, you can further add tags and categories to sort out all the uploaded content.

One more thing that applies to business blogging: all the content that you develop should be relevant to your niche, and more importantly, it should offer value, something which we have already mentioned before and will continue to mention even ahead. So for example, if your business sells clothes, your blog could be about fashion and style. If you sell technological products, your blog should be about technology, gadgets, and other similar things.

Blogging Is Important For Every Business

We already talked about what a business blog is; now let’s talk about why your business should have one. We will be presenting some stats, and then we’ll discuss the pros.

·         Blogs can increase leads by as much as 126% for small businesses

·         Blogs have been known to increase customers for over 60% of businesses which have one.

·         A business blog increases website links by 97%.

·         60% of people who read blog posts do make a purchase.

·         70% of people use blogs for learning more about a company.

Do we really need to say more after these impressive facts?

What Else Will A Business Blog Bring For You?

Greater Amount Of Traffic

But only when you followed a few rules like targeting keywords, sharing the posts and so on. Attract readers to your blog, and they will be compelled to take a look at your products and services as well.

More Leads

Blogs are among the core elements of inbound marketing, and very rightly so. They can help you attract people in huge numbers, providing your business with greater exposure, and thus more leads.

A Boost In Sales

It’s common sense. When your leads increase, your sales should also go up. Offer value, soft sell your products, and more orders will flow in.

Increased Credibility

If you are offering value with your blog, you are also showing your expertise. Your target audience starts to trust you, which increases your credibility. Thus, they will turn to you for advice and when you advice them to buy, they’ll go on and do it, simply because they value your opinion.

A Community Of Followers

A blog helps you reach out to people and connect with your target audience. With time, this leads to a strong community of followers, who not only buy from you, but also promote your business.

An Edge Over Your Competitors

Not every small business has a blog of their own. So if you can set up one, you will be a notch ahead of your competitors.

A Higher Rank On SERPs

If your blog is updated regularly, Google is going to display your business higher up on the SERPs. Plus, when you share posts over social media, it creates backlinks, which also contribute to your rank.

But It Is Going To Be Far From Easy

Blogs Demand Patience

The biggest drawback of all. Blogs bring rewards, but only when you exhibit patience. It’s not going to happen in just one day.

Blogs Are Time Consuming

The problem with blogs is that having a blog is not enough. When you have a blog, you have to offer value with it and update it on a regular basis. There is so much to do, writing content, publishing posts, researching keywords and promoting the blog.

On top of it all, you should upload at least three to four posts in a week if you want your blog to be effective. Smart business owners try to do this daily.

Blogs Have To Be Consistent

Great, one week, you posted all seven days. And the next week, there was nothing to share. This is going to hurt your business rather than do good. The point is – you have to be consistent and spread your posts evenly over the entire week.

What Should You Wrote About On Your Blogs?

Your blog can be about anything as long as it offers value. Product reviews, advice, tips and tricks, simple how-to posts, the latest scope in your industry, humorous incidents. Choose whatever you want, but focus on value and more value. That is the cue to a successful blog.

So what did you decide? We think you should go for blogging, if you can keep up with it.