For a new project creation of seo project, choosing your seo strategy is really very crucial. You require being very careful when you are choosing seo strategy. 1stly check if anyone used to do seo before you. If not, if you are the 1st one who is doing the seo then you have an opportunity to prove that seo works. Probably the clients will have lots of doubts whether you are right or wrong, whether the seo works or not. If there was some who used to seo before then keep in mind that you are going through a very hard competition. You have to prove yourself that you are better than previous ones. Lets following steps how you plan seo strategy for a new client.
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- Website audit and analysis - This step is the 1st step, it will help clients to rectify the errors. If his website meet latest Google seo guidelines or not etc.
- Keyword analysis - keyword analysis is the 2nd part, here you will find and analyze the most less competitive, most searchable keyword. Send your keywords along with the landing pages to client for approval.
- Competitor analysis - competitor analysis is the important part of any seo campaign. Let’s have a look what the competitors are doing out there. Just take a look what the keywords they are targeting, what their back links are, how many contents they have and such more. As much as information will have regarding your competition you will be able to understand the market as well. This will also help you to understand about the competition as well.
- Seo on page - After you did all these, you will do the on page solutions. You will do everything what it needs to be done to make your site more seo friendly.
- Seo offpage - After you done the on page, you will start the off page. Focus on the creating articles, PR and blogs. Also do the guest blogging, forums and blog commenting etc as well. If you want to do local seo to draw traffic globally you will do local seo. You will do Google local listing, yahoo & bing local listing etc .
- Reporting - When everything is on track, start the reporting. Create reports what your client wants.
If you want to learn more about seo and digital marketing, follow growth hackers. Growth hackers also will help you to know what is growth hacking.
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