Email Marketing is So Not Dead… and You Should Still Have a List

Do you have an email list for your business? Or do you think it has become obsolete like so many other ignorant small business owners out there?

Believe it or not, email marketing is still advantageous, which is exactly why you should have a list. Start building one from now if you do not. In what follows, we’ll talk about all of this and more. Read on to see what your very own email list can do for your business.

Email marketing is still not  outdated

Many small business owners have a misconception email marketing is not used anymore, and is the least effective of strategies. But they are wrong, and so are you if you have similar thoughts.

Today email marketing can be more effective than any other strategy out there, if you go about it the right way. It’s the world of social media, isn’t it? But what do people use to sign up for a social media account. It is still there email address. Facebook, LinkedIn or Twitter, whatever it is, the account of every user is linked to their email address.

How many of you have an email app on your Smartphones? Nearly all of you right, and what is also common is the fact that you are signed into your account 24/7 or whenever you access the internet on your device, which will be several times a day. And many of you also have notifications enabled so that you come to know whenever there is a new email. Since you and everyone else always keeps an eye on your inbox, emails become a personal, direct and most of all reliable way to reach out to people and your target audience.

So do you now understand why email marketing is still effective? Let’s take it a little deeper. You are right when you say that most of the marketing campaigns that are successful have social media at the core. But go back into the past a few years. Did we have Facebook, LinkedIn, Twitter, Pinterest, or any other of today’s social platforms at that time? No, previously, it used to be Hi5, MySpace, and Orkut. Most of these have become either obsolete or irrelevant. Go back further time and we did not even have social media then.

The point is that social websites are something which come and go. They are incredibly effective right now, for creating a buzz, but a couple of years from now, will that be so? We cannot really say if we look at the past rends. But we can still say with more surety that email is going to be there. Email has existed for a time period much longer than social media, and will continue to have its existence today, tomorrow, and always.

Now let’s look at the numeral of social platforms that we have.  We have already mentioned Facebook, LinkedIn, Twitter and Pinterest, which total to four. We also have Google Plus, Instagram, and even Vine, all of which are also popular. So seven social platforms we can count right here and there are others too. All these platforms are different form each other and require a different marketing strategy. Yes, this means more complexity you to deal with. What about email? That is only one channel, which implies, only one really good marketing strategy.

So now you know email is not dead, and is not going away any time soon. Onto the advantages now!

And so every small business owner should have a targeted email list

Email lists are a great way to increase web traffic and keep your visitors engaged. Why? Because when someone signs up for you list, they are already sowing an interest. Now you have to provide them with something that they want, and you will soon notice a rise in your sales and eventually your revenues.

It’s personal

Social media may be effective, but it still is not personal. Email is. When you send a message, it reaches right into your target audience inbox, and they are sure to read it.  This makes email a reliable, direct and personal form of communication.

And what benefit does this give you? Your target audience can be divided into several types of people.  The secret to effective marketing is to target each segment of your target audience separately because they all have different needs. Doing this with email is far easier than doing this with social media.

It’s effective

We have already talked so much about this, but is still is worth mentioning separately under its own heading. Email is effective and will deliver you the results you want. Your message goes right into the inbox, so there is no way that your target audience may miss out on it. Plus, they are already interested in your company. Now if you share value about your products and services, they will probably want to do business with you. Thus, you get leads, and you get conversations.

It’s 1-on-1

Social media strategies are not based on personalized messages to individual followers. It is actually just one message which goes up on your page or timeline. The people who are connected to you will be able to view it, but what about others? There is not knowing if they will actually read your messages or not.

It’s rewarding

There are still many people which do not like asking questions on a public forum. If you reach out to them through email, they will be more comfortable in getting their concerns addressed, which makes it easier for you to establish a relationship with them.

So do you still think that email marketing is a no-no? We hope we have changed your opinions now. Start building your own email list today by signing up with Mailchimp, Aweber, or another similar service.