Guerilla
marketing refers to strategies which have been used for promotion of products,
and for marketing purposes. These are not just any strategies, or any ideas; they
are traditional, original, and are quite effective. Through this sort of
marketing, you do not have to waste your time and energy by getting your voice
heard by your target audience; they will automatically become interested through
the ideas and strategies which you use. Take a look at the top 20 ideas.
1.
Getting
the Publicity
In
order to get your business the PR you need, you have to make it stand out. Call
a newspaper to publish an advertisement, or give a journalist the great gossip
in town of the most happening business. If you own a shop, bakery, or café,
hold an opening ceremony and invite a news crew to cover it.
2.
Billboards
Use
billboards to get your message up high, but remember, do not limit your
creativity. Use unique themes, use billboard themes which have not been used,
add a great big 3D muffin or cake on the board to grab attention, and make sure
it looks delicious.
3.
Use the Premises
Hire
graffiti artists to design your business premises. Remember that if it looks
tempting from the outside, no one will be able to resist coming inside. You
need to give your business a whole new makeover for this.
4.
Get
a Slogan
Catchy
tunes and slogans tend to stick in the mind. Try to get a catchy phrase or
slogan or even a tune for your business too, and let it play in the store. Passersby
will eventually hear it and will stop to examine your goods. “Get ya hot hot
muffins, hot hot muffins, hot hot muffins, today, Olay!”
5.
Use
art to its Limits
Art
can allow you to make a statement but choose a style that best represents your
image. This can be anything like Banksy, urban, and graffiti. It attracts
people by hinting at what you have in store. Use it on the doors and windows
and watch curious customers make their way inside.
6.
3D
Floor Art
There
is just so much talent out there, why not use it to make some very cool 3D art
right outside your doorstep? 3D floor art has been fascinating thousands by the
absolutely brilliant ideas which the artists use. They capture the themes and
concepts you need in a piece of art that can captivate your customers and
attract more.
7.
Chalk
it!
Use
chalks to add effects to the sidewalks and make them look very cool and
attractive. You can get an artist to fill the block with some really awesome
colors and designs too.
8.
Events
Keep
doing events in, out, and around the community. Events capture attention, and
they will attract some that can take your business to great heights.
9.
Use
Theme-Based Art in your Food
Take
it up a notch, use art in your food. Use different characters, cartoons, themes
to spice it up for a true feast for the eyes.
10. Points and Reward Systems
Use
cards to reward the customers, and give them points on every purchase. Set a
point chart, like on every 100 points, you will get a small coffee for free.
11. Play Games
Use
games like treasure hunt to make things much more fun. Make it very interesting
for your customers, no matter how old they are; kids and adults love to play
small scavenger hunts.
12. Collaboration
Coming
together with partners is also very beneficial. You can take the ideas, make
them more interesting, and you will have more ideas to play around with. Be as
creative as you like without limiting your imagination.
13. Be Random
Do
random things which will promote your business, but in a nice way. You can
always stick your business card on the windscreen of parked cars. Your business
will be bound to be noticed then.
14. Free Samples
Set
a small stall to give passing people the opportunity to try your delicious
samples. Make someone get dressed in a cool costume and make them advertise
your products in the most funny, and weird ways. Thinking outside the box
always attracts people, setting a stall around and in famous places will
promote you even more.
15. Go Global
Use
social media and global tactics to their best use. Try to make the word spread
internationally, use television advertisements, flyers, and brochures. This
will be beneficial for you if you wish to attract tourists.
16. Get all the help you can get
Get
everyone involved; ask your family, friends, neighbors to help. Go to schools
and set a small stall there every Friday or get permission from the board to
host a small event for the kids, and their parents as well.
17. Facebook
Make
a Facebook page, share it, hold competitions, give free giveaways, and spread
happiness online.
18. Post on the Competitors’ page and
sites
Post,
blog, tweet, do whatever you can go get the word out to your competitor’s
target market. But, play nice, do not be rude, and do not brag about the price.
Stay fair, and try to attract the audience through proposals, schemes, deals,
etc.
19. Blogs
Blogs
are a great way to get your word out on the street and to attract customers on
a personal level. By offering tips, stories, product descriptions etc that are
related to your business you can attract them discretely and creatively. No one
likes to be forced after all.
20. Use YouTube
YouTube
is a famous platform with millions of users online all day long. Make short
videos, tutorials, of advertisements, let the audience laugh, make them eager
to try what your business has in store for them etc. In other words, you can
use the power of online VIRAL videos to place your business on the map..
The
world is yours to explore, create, and innovate. Have fun, and never give up.
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