Facebook
is one of the many large social networks that have gone to great lengths to pay
attention to small businesses. For this the site developed certain tools. With
these tools, quality content and web design is all you need to upgrade your
online capabilities.
Facebook
is predicted to experience revenue growth from the ad revenue around the
holidays. Skeptics are sure that there will be higher revenue growth in the
upcoming quarter as well.
Make
a Facebook Page
It’s
simple really, your Facebook Page markets your business. On the surface there are
4 primary things that allow it to make this possible:
1)
It
makes your brand name easy to search.
2)
Only
one page is needed to reach a large number of people. In other words you can
reach customers on a global scale with this.
3)
You
can interact in a one on one conversation with your followers. They can like,
share and comment.
4)
Tools
such as Facebook Analytics can give you deeper understanding of your customers
and therefore help you plan your marketing stance.
When
you set up your page you can even request a web address that will make it much easier
to find your brand. You can include this address on your business card.
Optimize
Your Search
When
you choose to market your business through social media, specifically through Facebook
you can expect to reach people who are really interested in your business. To
make sure that you are reaching the right sort of people, in other words your
target market, it is essential that you make an outline of what your ideal
customer would be like. Think about what all your ideal customers are like.
Start
building your audience by encouraging your existing followers to like and share
your page. They are most likely the people who know others who have interest in
your business.
You
can do this with the Build Audience option. You can Invite your Friends, Share the
page and invite the business contacts. Remember that in the end of the day it
is not the number of likes that you get but the number of likes by the people who
are genuinely interested in doing business with you.
Get
Busy
You
can make your business come alive on Facebook. As you post photos, updates and
more make sure that you post what your followers will stop and look or read.
After you create the page you can experiment with different posts and status
updates. Your job is to first notice a pattern. Check which sort of posts and
content get the most engagement. You can check this out on Page Insights. It shows you which
posts are performing the best. You can follow these classic tips when you are posting
updates:
1)
Be
a hundred percent original. If you are genuinely excited about something that
pertains to your industry then chances are that your customers are too.
2)
Respond
when your followers comment on your posts. This way you are valuing your
customers by showing them that you are a company which listens and cares. And
you think you need time to respond, then let your customers know that you are
working on it.
3)
The
more often you post updates the higher are your chances to connect with people who
will trust you and then base their decision on this by coming back to you again
and again.
4)
You
can also imitate your success on future posts on the page.
Once
you have started connecting with the people you know on Facebook you will soon
realize that there are a million others that you need to reach. The best way to
do this is create and optimize your Facebook page ad.
Make
An Ad
It
is extremely easy to create an ad. Use the admin panel of your page and click
on the Create Ad option. Your ad is the tool that will help you reach friends
of people who have already Liked your page. You can be specific about the
audiences for different ads. Start by creating sets of ads that will connect
with various target audience. People are way more likely to respond to a
message that is specifically designed for them.
Start
by adding a private list of your current customers to Facebook by using custom
audiences in the Ad Create Options. In the same way you can click on Interest
Targeting to reach people who have a connection to all sorts of things that
pertain to your product.
In
The End Measure and Analyze
Facebook
has a lot of different tools that can help you measure and analyze how our
business page is doing.
Begin
by clicking on Page Insights
and make sure that you look for trends. This way it will be more easier for you
to make the best content i.e. content that your customers like. You can also
use Insights to see
who responds to your messages the most. When you are able to view this your job
is to note down the gender, location and age of that person so that your business
can keep on interacting with the target audience solely and execute successful
promos.
When
you are creating your ads makes sure that you try out experimenting with
different images and captions to see what works best. If you do not experiment
it will take much longer for Facebook to optimize the ad and because of that
the budget that you have set for your social media campaign will be wasted.
If
you want to make use of Facebooks tools to the fullest then make sure that you
are asking how followers heard about you. You can do this with the help of a
survey for instance. This will be used by Facebook’s tools to give you the data
from.
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