Using Video Marketing for Promoting Your Small Business

What strategies do you use for promoting your small business? We are pretty sure you must already be involved in content marketing and social media. Have you ever tried video marketing, though?

Video marketing is a relatively new promotional strategy that has the power to deliver you incredible results. Just one good video, proper targeting, and the right channel; that is all you need to get views and create a viral buzz. In what follows, we’ll talk about why video marketing can be effective and what ideas you can put into it to get the results you want.

Why should you indulge in a video marketing plan?

They are being watched so much

·         The videos on YouTube enjoy 4 billion views every day.

·         YouTube has earned the honor of being the second biggest search engine, right after Google.

·         55%% of YouTube users watch videos on a daily basis, and 78% do it once a week.

Do the stats impress you? Videos can increase your exposure so much and increase your business awareness at a pace which is hard to imagine.

They are searchable

·         Google has been known to display video results in over 70% of their top 100 searches.

If you produce videos and target them correctly, your audience is sure to find them. Thus, videos give you much better online visibility.

They are shareable

·         Over 700 videos are shared on Twitter on a daily basis.

Videos are shared a lot on social media, as long as they are good and engaging.  The more the shares, the better it is for your business. And if the shares exceed to millions, videos might even help you create a buzz.

They are entertaining and educational

·         Over 60% of users watch a video for over two minutes if it is entertaining or educational.

The prime reason as to why videos are one of the most effective strategies out there. Videos keep the viewers engrossed till the very end. If they are educational, they increase their knowledge and if they are funny, they make them laugh. The only thing is that your videos must offer value, which we will talk more about later on.

They are mobile

·         The 50% of traffic on a video channel is generated from a mobile device.

·         If a mobile video ad lasts for 30 seconds or less, 88% people will watch the whole of it.

You are aware of the hype which mobile traffic has created. Videos are compatible of with mobile devices and people watch it on them. The same can be said for desktop users. Thus, with video marketing, you are targeting both types of users.

They help you gain an edge

·         Videos increase click through rates by 96%.

·         If you add video to a landing page, there is a chance that your conversions might increase by 80%.

When you get ahead in the race, you definitely need an edge, something which makes you stand out. A properly executed video marketing campaign will help you achieve this.

What should your videos be about?

So you are interested in launching a video marketing campaign. But most small business owners have trouble in deciding what their videos should be about. Over here, we are going to discuss some tested strategies which derive engagement and increase brand visibility.

Promote your products and services

Which products and services does your small business offer? Promote them through videos. Highlight the main features and then go on to cover product demonstration and usage. You can also ask other parties to give a review of your products and capture their opinions in a video.

How are your processes and services different from your competitors? You can also use videos to explain to your target audience why you deem yourself a better choice.

Showcase customers’ testimonials

Got a loyal database of customers? Perfect. Put all their positive feedback in a video. In turn, offer them an incentive and nurture an even more positive relationship with them.

Share your story

One of the best ways to engage your target audience is to share your business stories, and videos are the most effective type of content for this. Tell your story to the world, inspire them and connect to them. Talk about your journey up till now and tell your viewers your plans for the future.

Interview the experts

Know any experts in your industry? Meet them up for an interview and release it in the form of a video. Your target audience will love this and make you appear as credible.

Have a tutorial

If you can have some sort of tutorial related to your niche, it would be an amazing way to get more views for your videos. With more views, your brand awareness will increase and your authority will rise. Nail it right and you will soon see orders flow in.

Offer customer support

How efficient and satisfactory is your customer support? Improve it with video marketing. Determine the most common questions which your users have and answer them. You can also use videos to fix common problems which your consumers face.

Throw a deeper insight

Videos allow you to personalize your brand, and show your target audience if you shoot some behind the scene happenings. Your customers will be able to give a face to your brand and start trusting you more.

What to keep in mind

While developing videos, focus on the following tips for better results:

·         Offer value; there is just no comprising on this one.

·         Get the attention of your audience in the first few seconds and bring in your products after 30 seconds.

·         Make sure the overall quality of your videos is acceptable.

·         Don’t forget SEO optimization.

So do you need any more convincing that video marketing is worth trying out if you have not done that already? Try it out and see for yourself!