SEO
is not all to rank your website. In fact, it is the main target of a Internet
Marketing expert.. When a client is asking for you for you. You know the client
will always ask you for how can he rank the website? How can you rank better
with new keywords, new and advanced strategy for your website? When I am
talking about marketing and seo, there are lots of methods, strategies and
processes. Marketing don’t have any limit. The more effeort you put in
marketing the more value goes to your website. SEO is the same, there is no limit
how much or how long you can do seo. Today let’s discuss the 3 seo offpage
strategy that actually works. Lets discuss the 3 offpage strategy that actually
effective. That actually helps us to get rankings and continue client
relationships. Wasting time on low quality work will ultimately decrease your
value to client; will waist money on employees because they are wasting your
budget doing things that actually don’t work. Let’s figure out them and why
they are important.
BLOGGING –
This is the most important and most effective offpage factor. No matter what
the page rank(Though page rank is not a
big matter in 2017) , no matter what the domain authority is , no matter what the page authority is , no matter what the other metrics are , blogging always works. Try
to write high quality, informative and long ( 1000 words blogs) blogs are the top most important factor to rank websites in
Google. There are many niches where normal article, pr or bookmark would not
accepted (Like – marijuana, adult toys etc) in that case blogging only works.
Write 1 blog each day on a keyword and I am sure within 30 days the keywords
will be top 10 in Google. There is no other back link factor which is as much
as important like blogging. From my 1 decade of seo experience blogging is
always important to me and my clients too. Some famous blogging portals are –
- Blogger
- Live journal
- Tumblr
- Wordpress
- Wix
- Jimdo
- Spruz
- Kiwibox
- Beep
- Edublogs
These
are the important I believe, may there (There are actually) some other blogging
like – quora , apsense etc. But the above things are most important.
ARTICLE –
Article is the 2nd most important things to do. However, there are
lots of cons and hurdles you require to cross before you are successful with
the article. Article sites have an editorial program, you may have to wait long
to long to get approved by the administrator.
Some article sites could take 1 week to 2 weeks to approve content. Most
of time you will see articles sites don’t have high pr however they have to
give very high quality content. Which could cost you more? In terms of length,
make sure you write at least 500 words each article. Most of the article sites
have word limit of 5000 words (where blogs don’t have any limit). For the hyper
link, don’t create too many hyperlinks in the body. Try to do only 1 hyperlink
with keyword in the body and maintain the Google content writing guidelines and
article must be fresh, unique and informative. Don’t try to write overly
promotional content. Most of the time the articles got rejected by the
administrator because they are promotional, overly promotional or somehow not
education. You require creating the content such a way so that the reader can
achieve some knowledge form you.
DIRECTORY –
Most of the webmasters ignore this surely. But for me directory submission
works. I have worked for a client for a simple electronic cigarette project.
The client ordered 10 directory submissions each day with unique description
each. No description should be more than 100 words. I just noticed that within
three months of work, where I submitted his site over 1000 directory sites I
just saw that all 10 keywords are now page 1 and 50% of them where in top 5. I
also made sure with that client if any 3rd party is doing seo for
you. The client confirmed that no one else is doing any seo for him. So,
directory submission really works. Most of the directory administrator doesn’t
publish description because they are duplicate. There are lots of instant live directory
portal in the internet, you can also submit your site there. The niche
directory portals, the local directory sites are also works. Let’s start
working on directory immediately. Spin the keywords properly and spread it. It
really works.
When
you lost in middle of ocean of sea. Don’t be frustrated, try to be innovative, try
to be creative , try to be you. How do you market and attract customers in your
locality or offline? You are probably looking wow customers. You are probably trying
different ways each day, each hour, each chance, each time to magnet customers.
You will never copy others services to attract customers, right? For the online
marketing the process remains same. Google wants you to be innovative as well.
Each and every piece of content you posted online will be unique, no matter it
be a directory submission or article or blog. Also, study the Google writing
guidelines. If you could write proper content quality guidelines this will be
no doubtly helpful for your site.
Lastly,
you also require understanding the Google keyword ranking guidelines. If you write and invest only on writing work
blindly, you this could be disaster. After several thousand dollars you
invested only on writing you could be failed. Maintain proper seo strategy as
well as offpage strategy, work less, think more and be innovative. I am sure
you will name it.
ABOUT
THE AUTHOR:
This
article is written by Nirbanjyoti das, who is working in the field of online marketing,
seo, social media , adwords , ppc since 1 decade . So far I have helped over
200 clients to gain traffic , rankings , user views , page views for clients
over various countries like – USA , UK , Canada , Australia , Singapore , New
Zeeland etc. If you require assistance on any online marketing campaign you can
call me at nirban@technologysolutionscode.com .
Follow
me at quora –
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