How do I get traffic on my new social site?

This type of questions are very basic question and if you ask me to answer this types of questions in details then there will be a book to say or I can give you just 10 words how you will get traffic to your site.

To get traffic you need to do marketing for the site. To do marketing you need to do various marketing techniques for your site. They are following -

1. Search engine optimization - It is the process to create back links for your site to get organic rankings for the keywords that you are optimizing for your site. The seo must be done absolutely manually, free of cost, organic and white hat techniques. The seo today solely depends on contents. The more high quality contents to your site meaning more value to the site. Try to build quality links form the sites they are already indexed by Google, have good domain authority and page authority. Write article, PR and blogs as much as you can.
2. Social Media marketing - Social media marketing is a great process to get traffic for your website. Let’s work on face book , twitter , linkedIN , Pinterest , word press , tumblr , pen , soup , jigsy , blogger. Create contents for social media accounts. You can run ppc and paid ads. Create images, videos and many more.
3. Adwords and PPC - You can find the most suitable and less costly keywords. This will help you to get more traffic. Find 3rd party sites and put the sites there to run ads. With the help of ad words and ppc, you can attract a good quality of traffic with this.
4. Apart than this, you can also work on email marketing, news letter marketing, PR, local search marketing, Content marketing and management, Reputation Management etc.

ABOUT THE AUTHOR:
Let me know if you have any questions. You can call me at +919903455551 or email me at nirbanjyoti1990@gmail.com regarding the web marketing.

What are the top 3 new SEO off page activities?

SEO is not all to rank your website. In fact, it is the main target of a Internet Marketing expert.. When a client is asking for you for you. You know the client will always ask you for how can he rank the website? How can you rank better with new keywords, new and advanced strategy for your website? When I am talking about marketing and seo, there are lots of methods, strategies and processes. Marketing don’t have any limit. The more effeort you put in marketing the more value goes to your website. SEO is the same, there is no limit how much or how long you can do seo. Today let’s discuss the 3 seo offpage strategy that actually works. Lets discuss the 3 offpage strategy that actually effective. That actually helps us to get rankings and continue client relationships. Wasting time on low quality work will ultimately decrease your value to client; will waist money on employees because they are wasting your budget doing things that actually don’t work. Let’s figure out them and why they are important.

BLOGGING – This is the most important and most effective offpage factor. No matter what the page  rank(Though page rank is not a big matter in 2017) , no matter what the domain authority is , no matter  what the page authority  is , no matter what the  other metrics are , blogging always works. Try to write high quality, informative and long ( 1000 words  blogs) blogs are the  top most important factor to rank websites in Google. There are many niches where normal article, pr or bookmark would not accepted (Like – marijuana, adult toys etc) in that case blogging only works. Write 1 blog each day on a keyword and I am sure within 30 days the keywords will be top 10 in Google. There is no other back link factor which is as much as important like blogging. From my 1 decade of seo experience blogging is always important to me and my clients too. Some famous blogging portals are –

• Blogger
• Live journal
• Tumblr
• Wordpress
• Wix
• Jimdo
• Spruz
• Kiwibox
• Beep
• Edublogs

These are the important I believe, may there (There are actually) some other blogging like – quora , apsense etc. But the above things are most important.

ARTICLE – Article is the 2^nd most important things to do. However, there are lots of cons and hurdles you require to cross before you are successful with the article. Article sites have an editorial program, you may have to wait long to long to get approved by the administrator.  Some article sites could take 1 week to 2 weeks to approve content. Most of time you will see articles sites don’t have high pr however they have to give very high quality content. Which could cost you more? In terms of length, make sure you write at least 500 words each article. Most of the article sites have word limit of 5000 words (where blogs don’t have any limit). For the hyper link, don’t create too many hyperlinks in the body. Try to do only 1 hyperlink with keyword in the body and maintain the Google content writing guidelines and article must be fresh, unique and informative. Don’t try to write overly promotional content. Most of the time the articles got rejected by the administrator because they are promotional, overly promotional or somehow not education. You require creating the content such a way so that the reader can achieve some knowledge form you.

DIRECTORY – Most of the webmasters ignore this surely. But for me directory submission works. I have worked for a client for a simple electronic cigarette project. The client ordered 10 directory submissions each day with unique description each. No description should be more than 100 words. I just noticed that within three months of work, where I submitted his site over 1000 directory sites I just saw that all 10 keywords are now page 1 and 50% of them where in top 5. I also made sure with that client if any 3^rd party is doing seo for you. The client confirmed that no one else is doing any seo for him. So, directory submission really works. Most of the directory administrator doesn’t publish description because they are duplicate.  There are lots of instant live directory portal in the internet, you can also submit your site there. The niche directory portals, the local directory sites are also works. Let’s start working on directory immediately. Spin the keywords properly and spread it. It really works.

When you lost in middle of ocean of sea. Don’t be frustrated, try to be innovative, try to be creative , try to be you. How do you market and attract customers in your locality or offline? You are probably looking wow customers. You are probably trying different ways each day, each hour, each chance, each time to magnet customers. You will never copy others services to attract customers, right? For the online marketing the process remains same. Google wants you to be innovative as well. Each and every piece of content you posted online will be unique, no matter it be a directory submission or article or blog. Also, study the Google writing guidelines. If you could write proper content quality guidelines this will be no doubtly helpful for your site.

Lastly, you also require understanding the Google keyword ranking guidelines.  If you write and invest only on writing work blindly, you this could be disaster. After several thousand dollars you invested only on writing you could be failed. Maintain proper seo strategy as well as offpage strategy, work less, think more and be innovative. I am sure you will name it.

ABOUT THE AUTHOR:

This article is written by Nirbanjyoti das, who is working in the field of online marketing, seo, social media , adwords , ppc since 1 decade . So far I have helped over 200 clients to gain traffic , rankings , user views , page views for clients over various countries like – USA , UK , Canada , Australia , Singapore , New Zeeland etc. If you require assistance on any online marketing campaign you can call me at nirban@technologysolutionscode.com .

Follow me at quora –

https://www.quora.com/profile/Nirban-Jyoti-Das

How you will benefit from startup auditing? Read growth hackers blog today

Like auditing to any other things start up auditing is the same thing. An auditing is required if you are a start up and applying growth hacking. Today I am saying how you will do startup auditing for your company, how you will complete that. What to do when you are commanded to do startup auditing for your company. What things to maintain and other details. Let’s learn startup auditing today.

Who is a startup auditor?

A startup auditor or mentor is a person or professional who provide expert advises and recommendations to startups in areas such as – growth, trends, product, competition, analysis, team management, human resources, finance  , engineering etc and more. He will audit on the above startups and then will give you the documentations.

What’s the goal of a startup auditor?

 The goal of a startup is nothing to do with the growth directly. However, indirectly the startup auditor has many advantages. The startup auditor will indirectly will help the company or company’s growth. It will help you and your company to know whats areas require your effort, your attention.

What things in your company require auditing?

According to a growth hackers, the follows areas require auditing –

1.      Funding / Investment Consultation

2.      Accelerator Consultation

3.      Market / Competition Analysis

4.      Product / Team Auditing and Mentoring

Lets discuss the areas which I mentioned above –

1.      Funding / Investment Consultation – If your startup requires investment then you must require to do a startup auditing.  The startup auditor will let you know when you require investment. They will let you know what amount of money you require to invest. They will give you information on many other things on which basis you will get many information on startup auditing.

2.      Accelerator Consultation – The main advantages of startup investors is that they have great network of investors.  We can help you find the right accelerator for your product and prepare the applications with you in order to give you all the chances you need to integrate the accelerator.

3.      Market / Competition Analysis – Probably competition analysis is the most important thing for a startup. It will tell you to take right strategy for your business. It is important that you know what your competitors are doing, what’s their strategy as well. With the help of proper competitor auditor, you will be able to know about your competitor’s movement their power and their growth rate. You will the know how to tackle them

4.      Product / Team Auditing and Mentoring - At Growth Hackers, thanks to a startup auditor, we will tell you if your team has the capacity to bring your startup where you want or if you need to hire new team members or externalized some projects.

At growth hackers, we do startup auditing services very seriously. We will do startup analysis for more improvement for your business. We work with startups in daily basis and conduct research and surveys for better growth hack.

This Article is written by Nirbanjyoti das , who have 1 decade of experience in online Marketing , Growth Hacking , seo , social media , adwords , adsense , PPC and more.Follow me on quora - 

https://www.quora.com/profile/Nirban-Jyoti-Das 

Do startups agree to outsource their digital marketing?

yes! I believe startups should outsource digital marketing . Today there are lots of startup  outsourcing digital marketing  . This is just because of following reasons - 

Its cost effective - It will be really cost effective in many ways. Sometimes its better to hire in house. However I believe most of the time it will be cost effective to hire some one online. When you are a start up , you will have very limited money in your pocket , you might be looking the cheapest however the most high quality way to find a solutions.  But outsourcing the digital marketing work they will see huge amount of profit. Because in outsourcing company dont require to hire the employees, dont require any infrastructure for that. You will not require internet , chair , table , tea or coffee , desk or anything that require to hire an emplyee in house. Just post the job and hire.

Dedicated , motivated and targeted - Freelancers are detailed , motivated and extremly tergetted. If you require a content writter you can just go ahead and post your job. In house to do small you may require to pay salaries or cost to companies . This may lead to increase in budget.

What it the best social media strategy for a fashion startup?

Social media strategy for a start up is really important. You will not win the game without a proper social media strategy. For a startup social media strategy is  too important. Social media strategy for startup is too important  . With the help of proper social media strategy a company will  become future of amazon. lets discuss the strategy.

So far I have given guidance and instructions to various fashion companies. They are lusty chic limited in uk , mensusa in USA , Ties n cuffs in Australia. For all of them I have seen that with a help of proper social media strategy you will win the goal. The goal must highly , extreme highly customer oriented , trend oriented and also along with lots of parameters. There should a very highly targeted goal for this. You need to make sure that you are targeting proper customers with proper age , gender and niche. You need to create strategy of what to post daily , what to post weekly and monthly basis. After all these strategy , you will need to create new contents as well. Besides social media posting and updating you may also require some idea and concept on basic link building.

Lets discuss the social media strategy for a fashion start up with some points - 

Focus on customers - Focus on customers. 1st of all you need to understand whether you are targeting local people or global people.  There are also lots of factors like whether you want to target gender basis( Male or female) . The last factor is age. You need to target your site with age basis. Make sure you are targeting the customers that need your fashion.

Content is the fuel - For a fashion site( If you are specially fashion start up) you require to create contents a lot of contents. For each product you could create content. This will help your site to boost rankings.  Not just the textual contents, you can also use to create graphic contents  , make video contents and lot of them. Try to create more and more contents and you are on your way to make your start up great.

Blogging - Blogging is a great part of social media marketing. Starting posting contents in blogger , soup.io , linkedIN pulse , wix , jimdo , tumblr and more.  In blogging you can also able to post images , videos , graphics and more . With the help of blogging you will be able to create lots of high quality , useful back links as well.

paid ads - Focus on paid ads. with the help of paid as you will be able to increase your likes , you will be able to increase  number of followers in twitter as well. Then whatever you post will be visible to who likes you or follow you in twitter.

Focus on some basic link building - Link building is also require to do social media. while you are doing blogging or PR make sure that you are building links to proper anchor texts.

There are also could be other methods, you need to creative and innovative enough to stay ahead in competition in technology market. Study backlink.io , study seo journal , seo book etc.

You will be always ahead compared to your competitors.

How can I know random websites traffic?

well, there are lots of sites to check random websites traffic. But none of them are so accurate. Often people believe alexa , similar web , sem rush , ahrefs data.  But my question is "with out verifying or accessing  the internal traffic flow( which is basically done by installing a code in the header section of home page etc processes) how can a 3rd party site could know the traffic data of a site ?

Honestly , all these questions are bully questions . alexa , ahrefs  , similiar web all of them dont have full access to of your internal pages and they just do a bully algorithm to check the traffic. They cannot show you traffic data accurately. They have just a very basic algorithm to check the traffic data of a website and shows an average data on traffic.

Then how to check the website traffic ? The accurate traffic is being shown by google analytics code or google webmaster tools. Alexa also verifies your website , though it is paid .lets discuss them.

Google webmaster tools will be the great to check the seo traffic. And so far it is the best way to check the organic traffic. It checks the four factors - clicks , impressions , CTR and position. Google webmaster tools compare the traffic for 7 days and 28 days period. Not just the organic traffic data , google webmaster tools also  the links to your site( no. of organic back links ) , internal links. Google webmaster tools also reports if there are any errors to your site like - 301 error etc. Basically google webmaster tools is only tool to check a seo's performance.

Google analytics tools is also another tool to see seo traffic. How ever you need to have a detail knowledge on google analytics code. The google analytics actually traffic coming form all sources like - social media , search console , ppc & adwords traffic. So , you need to know the proper channel in order to rectify this.

There are other tools as well . However, I believe google webmaster tools and google analytics are the best.

5 reasons why startups should outsource digital marketing for growth hacking

Lets 1^st define digital marketing –

Obviously a kind marketing, which is basically through digitally or for digital things. It entails a lot. It means search engine optimization , social media marketing , adwords , ppc , affiliate marketing , brand awareness . It means email marketing , it means content marketing . It also means newsletter marketing , mobile marketing  and more. Each and every way of marketing through digitally or for digitally is called digital marketing.

why Digital marketing for Growth hacking ? - Growth hacking means also a lot. Its all about growth. Growth over time - daily , weekly , monthly & yearly. Growth hacking means growth in terms of traffic , relevant back links , social media engagement. Growth hacking also mean improvement of growth through online , increasing sales and more. For a good growth hacker many talents are required. A growth hacking could be a content writer , affiliate marketer , email marketer , link builder and more. They all are going to help your brand for a digital marketing growth. That's why growth hackers are required for digital marketing.

How can we hire digital marketers for growth hacking ? - You can hire growth hacker any way you want to. Just make sure the result. Just make sure about your goal on growth hacking. Just make sure that you are getting the things you requested for. Just make sure the work of growth hackers are getting study growth for your business. You need lots of research , data mining , analysis and strategy for your business. To apply growth hacking in digital marketing you require to work on search engine optimization , social media marketing , email marketing , brand awareness. You need steady addition of  fresh and unique contents. You can hire a marketer in your office or you can also outsource it. However , you require to maintain some parameters like - cost , time , effectiveness , advantages and disadvantages. we need to judge all these parameters whether hiring in house will work or outsourcing will work.

what about hiring in house ? -Hiring in house would be easy initially. You will just put ads in newspapers or put ads in linked In or job portals and other ways to call the experts to do an interview. However , I am sure most of them will not work easily. Either you have to sped way much money on it or you just hired one marketer and spend several hundred dollars and no results. Because all these in house marketers will work like highly artistic and talented individuals . They are not a digital marketers. Though they claim that they will maintain seo and digital marketing guidelines , however most of the time this will not work for you. They will work with a great effort however, this will not bring growth through digital marketing.

why you should outsource digital marketing - Outsourcing digital marketing will be way too much easy and  effective. There are many advantages in many ways  when you hired a digital marketer for growth hacker. Lets discuss the following -

Save time , headaches and money - While you outsourced the work you will save three things - time , money and headaches. Hiring though online you just need to post the job in the portal and applicants will apply there. Then you can hire the best ones. You don't like this guy then end the contract and hire another one. This will actually like "Hire and fire policy". This will also decrease cost in many ways. You dont need to provide bank accounts , chair , table , insurance , internet etc. Outsourcing things and outsourcing work actually dont require office like facilities and office like infrastructures. This is will cut down costs to complete projects . Outsourcing these things also decrease the headaches.

Pay only for results and particular work - Through outsourcing digital marketing you will only for particular work. You need 10 contents on plumbing  then just enter the portal and post a job and hire an expert. You require 10 blogs and then repeat the same work. This will give you flexibility of hiring, you will hire resources when you need. With the help of such type of work you can create an online team. Collaborating with each other the team will produce a great quality output for your company. There are lots of apps which will help to create  team and get them involved in work. To find the proper employee is also way too much easy here. You will review the previous reviews , work examples,  portfolios , clients list and then make sure to hire. Many times  , you will end up paying upon completion of work. I dont think you will find much better way to work than this.

Focus on what matters - Just focus on what matters , what really matters. When you are going to hire digital marketing outsourcing professionals. There are lots of things to do, lots of things to think. Its all about creating strategy and hire professionals properly. You must learn to hire people and get them involved in proper job. Only then you will be successful . Digital marketing is not about tweeting or just posting status in Facebook or just posting google plus. Its all about put everything rightly , in a decent manner.

Less Risk involved - I'd like to say , if you outsource digital marketing there are really less risk involved. Hiring someone is always risky. The situation will also be in danger when you will realize a dollar is wasted  and results not returned. Often start ups requires to work on a very low budget and they just require to get the things done on a very low budget. Hiring in house could be costly form that point of view.

Finally better results always - You will have better results than hiring someone in  house. They are experts and specially job oriented. They are just professionals so, they will put their energy on a single point. An editor will be great in writing contents , they will not be great in digital marketing. So, you have hire someone online who will be content writers as well as a good digital marketer if possible.

In conclusion, I would like to say that every start up is different. Start up form different niches have to be very specific about their targeted market. Each business have different strategies to counter growth hack. And after all , a start up must achieve tangible growth to rise in today's competitive business environment. Many companies try to do digital marketing though they dont have that enough skills and expertise. In house digital marketing could be easy  but outsourcing them will help you to achieve a good growth rate as well . They will help you in many ways and business even more successful if properly planned. I have seen many startup outsourcing digital marketing and they are getting really a great results.

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Top 20 Small Business Guerilla Marketing Ideas & Strategies

Guerilla marketing refers to strategies which have been used for promotion of products, and for marketing purposes. These are not just any strategies, or any ideas; they are traditional, original, and are quite effective. Through this sort of marketing, you do not have to waste your time and energy by getting your voice heard by your target audience; they will automatically become interested through the ideas and strategies which you use. Take a look at the top 20 ideas.

1.      Getting the Publicity

In order to get your business the PR you need, you have to make it stand out. Call a newspaper to publish an advertisement, or give a journalist the great gossip in town of the most happening business. If you own a shop, bakery, or café, hold an opening ceremony and invite a news crew to cover it.

2.      Billboards

Use billboards to get your message up high, but remember, do not limit your creativity. Use unique themes, use billboard themes which have not been used, add a great big 3D muffin or cake on the board to grab attention, and make sure it looks delicious.

3.      Use the Premises

Hire graffiti artists to design your business premises. Remember that if it looks tempting from the outside, no one will be able to resist coming inside. You need to give your business a whole new makeover for this.

4.      Get a Slogan

Catchy tunes and slogans tend to stick in the mind. Try to get a catchy phrase or slogan or even a tune for your business too, and let it play in the store. Passersby will eventually hear it and will stop to examine your goods. “Get ya hot hot muffins, hot hot muffins, hot hot muffins, today, Olay!”

5.      Use art to its Limits

Art can allow you to make a statement but choose a style that best represents your image. This can be anything like Banksy, urban, and graffiti. It attracts people by hinting at what you have in store. Use it on the doors and windows and watch curious customers make their way inside.

6.      3D Floor Art

There is just so much talent out there, why not use it to make some very cool 3D art right outside your doorstep? 3D floor art has been fascinating thousands by the absolutely brilliant ideas which the artists use. They capture the themes and concepts you need in a piece of art that can captivate your customers and attract more.

7.      Chalk it!

Use chalks to add effects to the sidewalks and make them look very cool and attractive. You can get an artist to fill the block with some really awesome colors and designs too.

8.      Events

Keep doing events in, out, and around the community. Events capture attention, and they will attract some that can take your business to great heights.

9.      Use Theme-Based Art in your Food

Take it up a notch, use art in your food. Use different characters, cartoons, themes to spice it up for a true feast for the eyes.

10. Points and Reward Systems

Use cards to reward the customers, and give them points on every purchase. Set a point chart, like on every 100 points, you will get a small coffee for free.

11. Play Games

Use games like treasure hunt to make things much more fun. Make it very interesting for your customers, no matter how old they are; kids and adults love to play small scavenger hunts.

12. Collaboration

Coming together with partners is also very beneficial. You can take the ideas, make them more interesting, and you will have more ideas to play around with. Be as creative as you like without limiting your imagination.

13. Be Random

Do random things which will promote your business, but in a nice way. You can always stick your business card on the windscreen of parked cars. Your business will be bound to be noticed then.

14. Free Samples

Set a small stall to give passing people the opportunity to try your delicious samples. Make someone get dressed in a cool costume and make them advertise your products in the most funny, and weird ways. Thinking outside the box always attracts people, setting a stall around and in famous places will promote you even more.

15. Go Global

Use social media and global tactics to their best use. Try to make the word spread internationally, use television advertisements, flyers, and brochures. This will be beneficial for you if you wish to attract tourists.

16. Get all the help you can get

Get everyone involved; ask your family, friends, neighbors to help. Go to schools and set a small stall there every Friday or get permission from the board to host a small event for the kids, and their parents as well.

17. Facebook

Make a Facebook page, share it, hold competitions, give free giveaways, and spread happiness online.

18. Post on the Competitors’ page and sites

Post, blog, tweet, do whatever you can go get the word out to your competitor’s target market. But, play nice, do not be rude, and do not brag about the price. Stay fair, and try to attract the audience through proposals, schemes, deals, etc.

19. Blogs

Blogs are a great way to get your word out on the street and to attract customers on a personal level. By offering tips, stories, product descriptions etc that are related to your business you can attract them discretely and creatively. No one likes to be forced after all.

20. Use YouTube

YouTube is a famous platform with millions of users online all day long. Make short videos, tutorials, of advertisements, let the audience laugh, make them eager to try what your business has in store for them etc. In other words, you can use the power of online VIRAL videos to place your business on the map..

The world is yours to explore, create, and innovate. Have fun, and never give up.