Which is the most effective off page seo strategy you can do yourself?

If you search my question in the internet you will get wired results. You will get articles contains 1000 words or more and they have lots of lots of things are saying. They are saying, explaining way too much information which will be impossible for you to digest actually. Most of the seo experts will not tell you most effective off page seo strategy to get rankings. I have applied this strategy over 5 years got very good results, effective results. I got rankings for most of the keywords after just 1 -2 months of continuous work I got page 1 rankings. I don’t want to say myself a seo expert because I am not the one of the best seo expert in the world, but if your website on page work are correctly , accurately done and if they meet Google on page guidelines then you know this will work.

There are many effective link building techniques. Some of Important them are following –

1.Directory submission

2.Article submission

3.Press Release

4.Blogs

5. Classified ads

The above 5 link building techniques are the most important link building techniques we can do. Sometimes many seo experts will say directory, bookmark, blog commenting etc are a kind of spam back link technique. Some seo say if a link is pending for approval (or maybe it is 100% dependent on site admin) then it is not a good link building process.  I heard many seo experts are saying blog commenting a bogus process. Directory is a spam etc.

Trust me. You can do yourself. If you maintain proper strategy and process. You know you can save a lot.  However, you know that you must find a back link that does three things –

1.Rank keywords in Google.

2.It is cost effective.

3.You can do it yourself.

Ranking keywords in Google is the top priority of seo. If you are going to do seo, know that you are going to do seo only for rankings. If you are going to hire someone for seo, you know that you are going to hire him only for seo. So, you will do the things solely for rankings. Any seo method that does not accelerate rankings is not effective for you. Do something that is absolutely most effective to get rankings.

You need cost effective solutions. You know seo is a free of cost services, it is organic services. Anything that costs much or something just leaves. You will see there are many ads saying get 5 blogs at just $50. Don’t just buy links. Seo requires ongoing, regular and daily effort. They don’t need just buying and selling methods.

Do not do the Link building you cannot do yourself, like - Guest Posting. It is very cost effective. Most of the time clients don’t know how to do guest blogging. They don’t know how to write, how to email, how to apply the article for guest posting. Sometimes they do mistakes trying to applying to wrong portals. They do mistakes, lots of mistakes with guest posting. After all they all end up with wasting lots of money. However all the other. We know relevant guest post are really a great thing seo, they create lots of traffic, user views, pages views, increase social media views etc. If you can do guest post yourself, then you can do that. Otherwise just leave it.

Maintain the following link building strategy –

1.Try to create one back link on each keyword each day. Let’s assume you have 5 keywords (kw1, kw2 …etc). Then you can do like this – kw1 in directory, kw2 in article and kw3 in blog like this.

2.Google is looking for link velocity. Don’t building same types of links over and over again. Building such types of links or building links this way is not any violations of Google, unless you are spamming with the contents. If you publish 1000 each day and they all are unique and fresh contents, Google will not penalize you. It is just that there is other strategy to bring rankings in Google.  Make sure that each and every piece of content posted in your blog is unique, fresh and informative. You are writing informative contents. You are writing contents that is rich of information. You are not writing promotional contents. It is also advised that you put only 1 hyperlink in the article or PR or blog body content.

3.Blogging is the most effective strategy for me. Once I had a client form Canada. His website theme is marijuana. Marijuana is basically legal in Canada, however in most us states marijuana is illegal. I had lots of road blocks to rank that website. Most of the time blogging is the only back link technique to do for the site. Like I thought, I started creating blogs on each keyword each day. He had only 5 keywords. I started posting 5 blogs each day (1 blog for 1 keyword each day) and 5 days a week basis and then I just saw that the website ranked in Google just three months. All 5 keywords are now ranked in Google within three months. Try to post form different blogging accounts. If you post 5 blog in 5 different tumblr account that will be the best thing to happen. Make sure you are creating unique, fresh and informative contents.

SEO off page is basically a very simple job. It is not a hard job. In 2017 seo all about creating contents. If you post 5 directory then you must post 5 unique descriptions. Create images, videos with unique descriptions as well. I was a very simple computer guy. I don’t have any knowledge of any programming or coding. You can be a great seo expert very easily if you know the tips and tricks. There are no limit how much you can do seo. Create, like, share as much as you can. The more you create contents the more credit goes to the website.

ABOUT THE AUTHOR:

This article is written by me, Nirbanjyoti Das, who is in the online marketing field since last 1 decade. I have worked in elance, upwork, people per hour, freelancer, script lance and many other freelance sites. So far I have managed 200 marketing campaigns form various countries like – USA , UK , Germany ,  Australia , Greece ,France , Canada , Singapore , Japan  , Dubai etc . If you want to call me, call or email me at nirban@technologysolutionscode.com . If you need any assistance or guidelines on seo I am here to help you. I look forward to work with you. 

Smart Customer Service for your Small Business

One of the biggest secrets and success formulas to a thriving business is a good customer service. These fine individuals are responsible for attending to your customers, and help them with information regarding the product/service you offer. In other words, they are the VOICE of your company. Customers will come back if their concerns are addressed and taken care of quickly and efficiently.  Here are a few tips which you can use to deliver world-class experiences.

A Response is Necessary

Even if a customer is in a rage and are yelling at you telling you that your services and company suck, always give a positive response. Approach them by saying something like “we are sorry for the inconvenience, we assure you that this will not happen again.” Remember that no matter how mad they are, those customers are the reason your business is still afloat.

Ask for Feedback

Whether on the phone, online, or through a simple survey, ask your customers for feedback regarding the call. If they give a positive one, you know that this is the right direction in which you must keep on heading. If you receive a negative response, you will learn in which areas you need improvement. Encourage the customers and tell them that their feedback is valuable to you and the company and that it will help you improve your services for them.

Social Media

Social media is one of the largest, and the best methods to get customers attracted to your website and business. The customer services representatives who will be guiding them online must keep their cool, and must attend to their every need and query. Even if the price is mentioned and they ask you for it, do not tell them it’s mentioned; tell them the price of the product. No matter how minor the issue may be, always deal with it as your life depends on it.

Respond on Time

Customers do not like waiting, whether in line at a customer services desk or online for a response, they will not wait. Be quick in your work; respond within 24 hours.

Team Up

Have more than one employee involved at a time to resolve a certain matter. To the customer, they will feel like they are getting more attention, the kind they deserve. Having two representatives on one case will not only solve it quickly, but it will also leave a good impression as well.

Help Each Other Out

If, for instance your systems crash, you cannot keep your customers hanging; they do not want an explanation, they want answers. Teaming up with another person from other employees can help you in this regard.  One of you can handle an important task, while the other should talk to the customers.

Perks & Motivations

In order for the employees to actually enjoy what they do, they must be kept motivated, energized, and must feel that their job offers them the best perks comparatively. Set targets for the employees in the customer services department, and give those who meet the targets perks, like a free dinner for two. Those who don’t, can get a nice small gift card or something else; even though they didn’t meet the target, they tried and kept your customers satisfied.

Apply No Restrictions

Everyone has their own way of dealing with things and people, which is why they should have the freedom to do what they want and how they want. Obviously they will be restricted to boundaries, but their natural flow will not be disturbed. Many people are great when talking to others, they are influential and know how to handle tough situations, but only if they do so their own way. Restrictions can sometimes limit their abilities to interact, which can prove as a loss to your business. So, let them be creative and handle the customers the way they want to. Of course, this does not mean you should give them free reign; rudeness is never ok and your customers will not appreciate it either.

Listen to Your Employees

Encourage your employees to interact with one another. If one of the employees is facing anger issues or anything else, talk to them. Listening to your employee will make them feel valued and thus motivated and positive.

Take Negative Feedback as Positive Learning Opportunities

Getting and learning from negative feedback is the best way to learn, improve, and become more successful. Often, representatives deal with customers who do not have good things to say about the company. Handling such customers will teach them the value of patience and teach them how to keep their cool in such situations. However, do remember to newbies feedback after the first couple of calls so they know they are on the right track and what they need to fix.

Keeping your Patience

Dealing with different kinds of customers all day long is a great way to practice keeping your cool. Remaining patient is a very important quality when it comes to employees in the customer services department. If by accident they react to the behavior, it will cost them not only the customer, but their job as well. Practicing techniques to keep your patience intact is also a very good idea. Allow the employees to play games on their free time, let them interact with each other, give them small talks, have them take the anger out in another harmless form like jotting their feelings down on a personal private notepad. Make sure they throw it away when they do!

Constant Reminders

Remind them constantly that they are a great part of the business or the company. Constantly reminding them of their great importance will motivate them even more. They will feel very special, and will be even more eager in giving you their best everyday throughout.

Remember that without a positive, motivated, and charged up customer service, your business will have to face  unsatisfied customers and thus loss. Treat the employees the way they want to be treated; this will give you positive results. A happy customer service employee means happy customers.