Top Best Tools From Facebook To Promote Your Business Online

Facebook is one of the many large social networks that have gone to great lengths to pay attention to small businesses. For this the site developed certain tools. With these tools, quality content and web design is all you need to upgrade your online capabilities.

Facebook is predicted to experience revenue growth from the ad revenue around the holidays. Skeptics are sure that there will be higher revenue growth in the upcoming quarter as well.

Make a Facebook Page

It’s simple really, your Facebook Page markets your business. On the surface there are 4 primary things that allow it to make this possible:

1)      It makes your brand name easy to search.

2)      Only one page is needed to reach a large number of people. In other words you can reach customers on a global scale with this.

3)      You can interact in a one on one conversation with your followers. They can like, share and comment.

4)      Tools such as Facebook Analytics can give you deeper understanding of your customers and therefore help you plan your marketing stance.

When you set up your page you can even request a web address that will make it much easier to find your brand. You can include this address on your business card.

Optimize Your Search

When you choose to market your business through social media, specifically through Facebook you can expect to reach people who are really interested in your business. To make sure that you are reaching the right sort of people, in other words your target market, it is essential that you make an outline of what your ideal customer would be like. Think about what all your ideal customers are like.

Start building your audience by encouraging your existing followers to like and share your page. They are most likely the people who know others who have interest in your business.

You can do this with the Build Audience option. You can Invite your Friends, Share the page and invite the business contacts. Remember that in the end of the day it is not the number of likes that you get but the number of likes by the people who are genuinely interested in doing business with you.

Get Busy

You can make your business come alive on Facebook. As you post photos, updates and more make sure that you post what your followers will stop and look or read. After you create the page you can experiment with different posts and status updates. Your job is to first notice a pattern. Check which sort of posts and content get the most engagement. You can check this out on Page Insights. It shows you which posts are performing the best. You can follow these classic tips when you are posting updates:

1)      Be a hundred percent original. If you are genuinely excited about something that pertains to your industry then chances are that your customers are too.

2)      Respond when your followers comment on your posts. This way you are valuing your customers by showing them that you are a company which listens and cares. And you think you need time to respond, then let your customers know that you are working on it.

3)      The more often you post updates the higher are your chances to connect with people who will trust you and then base their decision on this by coming back to you again and again.

4)      You can also imitate your success on future posts on the page.

Once you have started connecting with the people you know on Facebook you will soon realize that there are a million others that you need to reach. The best way to do this is create and optimize your Facebook page ad.

Make An Ad

It is extremely easy to create an ad. Use the admin panel of your page and click on the Create Ad option. Your ad is the tool that will help you reach friends of people who have already Liked your page. You can be specific about the audiences for different ads. Start by creating sets of ads that will connect with various target audience. People are way more likely to respond to a message that is specifically designed for them.

Start by adding a private list of your current customers to Facebook by using custom audiences in the Ad Create Options. In the same way you can click on Interest Targeting to reach people who have a connection to all sorts of things that pertain to your product.

                    

In The End Measure and Analyze

Facebook has a lot of different tools that can help you measure and analyze how our business page is doing.

Begin by clicking on Page Insights and make sure that you look for trends. This way it will be more easier for you to make the best content i.e. content that your customers like. You can also use Insights to see who responds to your messages the most. When you are able to view this your job is to note down the gender, location and age of that person so that your business can keep on interacting with the target audience solely and execute successful promos.

When you are creating your ads makes sure that you try out experimenting with different images and captions to see what works best. If you do not experiment it will take much longer for Facebook to optimize the ad and because of that the budget that you have set for your social media campaign will be wasted.

If you want to make use of Facebooks tools to the fullest then make sure that you are asking how followers heard about you. You can do this with the help of a survey for instance. This will be used by Facebook’s tools to give you the data from.    

Top 20 Small Business Guerilla Marketing Ideas & Strategies

Guerilla marketing refers to strategies which have been used for promotion of products, and for marketing purposes. These are not just any strategies, or any ideas; they are traditional, original, and are quite effective. Through this sort of marketing, you do not have to waste your time and energy by getting your voice heard by your target audience; they will automatically become interested through the ideas and strategies which you use. Take a look at the top 20 ideas.

1.      Getting the Publicity

In order to get your business the PR you need, you have to make it stand out. Call a newspaper to publish an advertisement, or give a journalist the great gossip in town of the most happening business. If you own a shop, bakery, or café, hold an opening ceremony and invite a news crew to cover it.

2.      Billboards

Use billboards to get your message up high, but remember, do not limit your creativity. Use unique themes, use billboard themes which have not been used, add a great big 3D muffin or cake on the board to grab attention, and make sure it looks delicious.

3.      Use the Premises

Hire graffiti artists to design your business premises. Remember that if it looks tempting from the outside, no one will be able to resist coming inside. You need to give your business a whole new makeover for this.

4.      Get a Slogan

Catchy tunes and slogans tend to stick in the mind. Try to get a catchy phrase or slogan or even a tune for your business too, and let it play in the store. Passersby will eventually hear it and will stop to examine your goods. “Get ya hot hot muffins, hot hot muffins, hot hot muffins, today, Olay!”

5.      Use art to its Limits

Art can allow you to make a statement but choose a style that best represents your image. This can be anything like Banksy, urban, and graffiti. It attracts people by hinting at what you have in store. Use it on the doors and windows and watch curious customers make their way inside.

6.      3D Floor Art

There is just so much talent out there, why not use it to make some very cool 3D art right outside your doorstep? 3D floor art has been fascinating thousands by the absolutely brilliant ideas which the artists use. They capture the themes and concepts you need in a piece of art that can captivate your customers and attract more.

7.      Chalk it!

Use chalks to add effects to the sidewalks and make them look very cool and attractive. You can get an artist to fill the block with some really awesome colors and designs too.

8.      Events

Keep doing events in, out, and around the community. Events capture attention, and they will attract some that can take your business to great heights.

9.      Use Theme-Based Art in your Food

Take it up a notch, use art in your food. Use different characters, cartoons, themes to spice it up for a true feast for the eyes.

10. Points and Reward Systems

Use cards to reward the customers, and give them points on every purchase. Set a point chart, like on every 100 points, you will get a small coffee for free.

11. Play Games

Use games like treasure hunt to make things much more fun. Make it very interesting for your customers, no matter how old they are; kids and adults love to play small scavenger hunts.

12. Collaboration

Coming together with partners is also very beneficial. You can take the ideas, make them more interesting, and you will have more ideas to play around with. Be as creative as you like without limiting your imagination.

13. Be Random

Do random things which will promote your business, but in a nice way. You can always stick your business card on the windscreen of parked cars. Your business will be bound to be noticed then.

14. Free Samples

Set a small stall to give passing people the opportunity to try your delicious samples. Make someone get dressed in a cool costume and make them advertise your products in the most funny, and weird ways. Thinking outside the box always attracts people, setting a stall around and in famous places will promote you even more.

15. Go Global

Use social media and global tactics to their best use. Try to make the word spread internationally, use television advertisements, flyers, and brochures. This will be beneficial for you if you wish to attract tourists.

16. Get all the help you can get

Get everyone involved; ask your family, friends, neighbors to help. Go to schools and set a small stall there every Friday or get permission from the board to host a small event for the kids, and their parents as well.

17. Facebook

Make a Facebook page, share it, hold competitions, give free giveaways, and spread happiness online.

18. Post on the Competitors’ page and sites

Post, blog, tweet, do whatever you can go get the word out to your competitor’s target market. But, play nice, do not be rude, and do not brag about the price. Stay fair, and try to attract the audience through proposals, schemes, deals, etc.

19. Blogs

Blogs are a great way to get your word out on the street and to attract customers on a personal level. By offering tips, stories, product descriptions etc that are related to your business you can attract them discretely and creatively. No one likes to be forced after all.

20. Use YouTube

YouTube is a famous platform with millions of users online all day long. Make short videos, tutorials, of advertisements, let the audience laugh, make them eager to try what your business has in store for them etc. In other words, you can use the power of online VIRAL videos to place your business on the map..

The world is yours to explore, create, and innovate. Have fun, and never give up.