What are DA and PA back links?

Some of your clients may be asking you to give answers according to DA and PA. Let’s know today, what are they, how they are going to help you with this? Read to know today.

Webmasters around the world are really buzzed with this term DA and PA   what are they? How do they help webmasters? What are the significant of these two terms?

DA = the short form of Domain authority. It is produced by Moz. After the death of Page rank, which previously used by seo experts to know the weight of a link or a website on which a webmaster or seo is going to create a back link. In 20012 Google announced that it is decreasing the value of page rank factor (which was invented by Larry page mainly and gave pages scores from 0 to 10 – 0 was the lowest and 10 was the highest). Right now, domain authority is the important thing to check for a website where you are put your link for seo (search engine optimization purposes). The domain authority by Moz is also very integrated, sophisticated and important factor to check.  Moz officially don’t reveal their mathematics how to they assign the domain authority rank to a website but we can guess. It is probably giving importance to those factors which Google also look for ranking. The domain authority also counts the scale from 0 to 100 (0 is the lowest point and 100 is the highest point) .

PA = this is the short form of page authority. It is also being considered as an alternative of page rank as well. However, It is not so important like domain authority which is just we discussed before. Page authority also invented by Moz. they too have the same scale from 0 to 100 (0 is the lowest and 100 is the highest scale). Same for page authority where having more page authority means more value to website.

Those who are saying that DA back links and PA back links they just don’t know in deep .In fact they are pronouncing it wrongly. There could not be anything like I need domain authority back links. He may say build back links or bring back links form that domain which is good domain authority. Likewise the page authority .

Form 2017 and onwards, domain authority and page authority by Moz is the highest important factor to judge whether you are going to put a back link there or not. If you see a website have good score on domain authority and page authority (probably over 50) then it is considered as good and it would wise to create a back link there. This back link will be valuable and they will be also important to Google as well. However, to me this is an old idea, where you need to post content only on valuable site. I prefer to post valuable contents actually, which is innovative and unique as well.  Like – BlogSpot is a great blogging tool. However if you continue post duplicate contents in BlogSpot you will get any chance to get value to Google. I post my unique directory descriptions to many sites those are low quality but they approved my links and my links are there for more than 6 months – it helps to catch back links.

So, what does matter is that you need to write unique, copyscape passed, innovative, educative contents to follow.

How to Do the Best Keyword Research in Seo

Keyword is everything. Keyword is seo, keyword is ranking, keyword is search engine, and keyword is Google, keyword is link building. Keyword is everything. If you invest million dollars in seo but choose improper keywords, you failed. If you invest million dollars in link building but choose wrong keywords you failed. Keyword is the vital part of seo. If you choose proper keywords you can rank, you can get traffic, views, page views, hits, adsense revenues. The client will stay with you, he will not be frustrated.
While you are going to choose keywords for us, make sure that you maintain the following formula -

1. Keywords will be extremely relevant (In fact everyone try to choose relevant keywords however what I mean extremely high competitive keywords). You could make the keyword more relevant just by adding local terms of cities, states, capitals etc. Try to add some terms like "within a min" or "jeans for fat ladies" like phrases. This will make keywords more perfect.
2. Keywords will have highly searchable. If you see a keyword is very relevant however no one is searching that keyword then it is useless to optimize it. Because if a user is not searching it, there is no value to the keyword which is relevant but no user views, page views, traffic, hits. This will be ultimately failure to your site.
3. Make sure that keywords don't contain any adult terms or any name that violates Google's code of conduct. Sometimes, it may happen the site is not available to see if traffic is below 18. In that case, doing no seo is probably the best thing to happen. Make sure that keyword doesn't content any person's name who is blacklisted in Google.
4. Don't make single words to keywords. Make sure that a keyword contains two or three keywords.
5. Choose keywords for your website content. Make sure that your website contains lots of tags in the content body and then all contents could make the keywords. There are lots of tools like - Google webmaster tools which could crawl your website and then make your keywords.
6. Make sure keywords are available in domain name. If your "kw1" is a keyword you are optimizing for seo, then the kw1 should be available in URL. Like - www.domainname.comkw1  just like that. Make sure you have implemented exact match domain system as well.
7. Keyword difficulty is a factor. When you are looking at a keyword which has high searches and relevant to the site at the same time you see keyword is more competitive. If so, the keyword is going to take more time. I am okay doing seo for highly competitive keyword because I know the way how you rank. If you could take the challenge, then you don't mind about this point.

After you decide how you will proceed with the keywords now it is time to choose keyword tools. Well, there are lots of keywords tools in the market. Make sure you don't choose Google keyword tools. Google keyword tools choose PPC keywords and they hide the valuable keyword data for seo. That's why I am asking you not to choose Google keyword tools. For me the best keyword analysis tool is KWfinder .
Make no mistake about the keyword. Google is smarter than you. Recently Google said that they are going to implement more AI with the site. In future AI will lead our way of life. AI will control everything starting with the search engine, cars, wars and more. Don't try to fool Google. Don't even think about that.

How to do the best keyword research in SEO

Keyword is everything. Keyword is seo, keyword is ranking, keyword is search engine, and keyword is Google, keyword is link building. Keyword is everything. If you invest million dollars in seo but choose improper keywords, you failed. If you invest million dollars in link building but choose wrong keywords you failed. Keyword is the vital part of seo. If you choose proper keywords you can rank, you can get traffic, views, page views, hits, adsense revenues. The client will stay with you, he will not be frustrated.

While you are going to choose keywords for us, make sure that you maintain the following formula –

1.Keywords will be extremely relevant (In fact everyone try to choose relevant keywords however what I mean extremely high competitive keywords). You could make the keyword more relevant just by adding local terms of cities, states, capitals etc. Try to add some terms like “within a min” or “jeans for fat ladies” like phrases. This will make keywords more perfect.

2.Keywords will have highly searchable. If you see a keyword is very relevant however no one is searching that keyword then it is useless to optimize it. Because if a user is not searching it, there is no value to the keyword which is relevant but no user views, page views, traffic, hits. This will be ultimately failure to your site.

3.Make sure that keywords don’t contain any adult terms or any name that violates Google’s code of conduct. Sometimes, it may happen the site is not available to see if traffic is below 18. In that case, doing no seo is probably the best thing to happen. Make sure that keyword doesn’t content any person’s name who is blacklisted in Google.

4.Don’t make single words to keywords. Make sure that a keyword contains two or three keywords.

5.Choose keywords for your website content. Make sure that your website contains lots of tags in the content body and then all contents could make the keywords. There are lots of tools like – Google webmaster tools which could crawl your website and then make your keywords.

6.Make sure keywords are available in domain name. If your “kw1” is a keyword you are optimizing for seo, then the kw1 should be available in URL. Like – www.domainname.com\kw1  just like that. Make sure you have implemented exact match domain system as well.

7.Keyword difficulty is a factor. When you are looking at a keyword which has high searches and relevant to the site at the same time you see keyword is more competitive. If so, the keyword is going to take more time. I am okay doing seo for highly competitive keyword because I know the way how you rank. If you could take the challenge, then you don’t mind about this point.

After you decide how you will proceed with the keywords now it is time to choose keyword tools. Well, there are lots of keywords tools in the market. Make sure you don’t choose Google keyword tools. Google keyword tools choose PPC keywords and they hide the valuable keyword data for seo. That’s why I am asking you not to choose Google keyword tools. For me the best keyword analysis tool is KWfinder .

Make no mistake about the keyword. Google is smarter than you. Recently Google said that they are going to implement more AI with the site. In future AI will lead our way of life. AI will control everything starting with the search engine, cars, wars and more. Don’t try to fool Google. Don’t even think about that.

ABOUT THE AUTHOR:

This content is written by Nirbanjyoti Das. Who is a leading online marketing expert? Nirban have 1 decade of experience in search engine optimization, social media marketing, adwords , ppc etc. So far I have managed over 200 marketing campaigns for various countries like – USA, Australia, and Canada and over 20 countries. Email me if you require any help on Internet marketing.

What it the best social media strategy for a fashion startup?

Social media strategy for a start up is really important. You will not win the game without a proper social media strategy. For a startup social media strategy is  too important. Social media strategy for startup is too important  . With the help of proper social media strategy a company will  become future of amazon. lets discuss the strategy.

So far I have given guidance and instructions to various fashion companies. They are lusty chic limited in uk , mensusa in USA , Ties n cuffs in Australia. For all of them I have seen that with a help of proper social media strategy you will win the goal. The goal must highly , extreme highly customer oriented , trend oriented and also along with lots of parameters. There should a very highly targeted goal for this. You need to make sure that you are targeting proper customers with proper age , gender and niche. You need to create strategy of what to post daily , what to post weekly and monthly basis. After all these strategy , you will need to create new contents as well. Besides social media posting and updating you may also require some idea and concept on basic link building.

Lets discuss the social media strategy for a fashion start up with some points - 

Focus on customers - Focus on customers. 1st of all you need to understand whether you are targeting local people or global people.  There are also lots of factors like whether you want to target gender basis( Male or female) . The last factor is age. You need to target your site with age basis. Make sure you are targeting the customers that need your fashion.

Content is the fuel - For a fashion site( If you are specially fashion start up) you require to create contents a lot of contents. For each product you could create content. This will help your site to boost rankings.  Not just the textual contents, you can also use to create graphic contents  , make video contents and lot of them. Try to create more and more contents and you are on your way to make your start up great.

Blogging - Blogging is a great part of social media marketing. Starting posting contents in blogger , soup.io , linkedIN pulse , wix , jimdo , tumblr and more.  In blogging you can also able to post images , videos , graphics and more . With the help of blogging you will be able to create lots of high quality , useful back links as well.

paid ads - Focus on paid ads. with the help of paid as you will be able to increase your likes , you will be able to increase  number of followers in twitter as well. Then whatever you post will be visible to who likes you or follow you in twitter.

Focus on some basic link building - Link building is also require to do social media. while you are doing blogging or PR make sure that you are building links to proper anchor texts.

There are also could be other methods, you need to creative and innovative enough to stay ahead in competition in technology market. Study backlink.io , study seo journal , seo book etc.

You will be always ahead compared to your competitors.

How can I know random websites traffic?

well, there are lots of sites to check random websites traffic. But none of them are so accurate. Often people believe alexa , similar web , sem rush , ahrefs data.  But my question is "with out verifying or accessing  the internal traffic flow( which is basically done by installing a code in the header section of home page etc processes) how can a 3rd party site could know the traffic data of a site ?

Honestly , all these questions are bully questions . alexa , ahrefs  , similiar web all of them dont have full access to of your internal pages and they just do a bully algorithm to check the traffic. They cannot show you traffic data accurately. They have just a very basic algorithm to check the traffic data of a website and shows an average data on traffic.

Then how to check the website traffic ? The accurate traffic is being shown by google analytics code or google webmaster tools. Alexa also verifies your website , though it is paid .lets discuss them.

Google webmaster tools will be the great to check the seo traffic. And so far it is the best way to check the organic traffic. It checks the four factors - clicks , impressions , CTR and position. Google webmaster tools compare the traffic for 7 days and 28 days period. Not just the organic traffic data , google webmaster tools also  the links to your site( no. of organic back links ) , internal links. Google webmaster tools also reports if there are any errors to your site like - 301 error etc. Basically google webmaster tools is only tool to check a seo's performance.

Google analytics tools is also another tool to see seo traffic. How ever you need to have a detail knowledge on google analytics code. The google analytics actually traffic coming form all sources like - social media , search console , ppc & adwords traffic. So , you need to know the proper channel in order to rectify this.

There are other tools as well . However, I believe google webmaster tools and google analytics are the best.

Top Best Tools From Facebook To Promote Your Business Online

Facebook is one of the many large social networks that have gone to great lengths to pay attention to small businesses. For this the site developed certain tools. With these tools, quality content and web design is all you need to upgrade your online capabilities.

Facebook is predicted to experience revenue growth from the ad revenue around the holidays. Skeptics are sure that there will be higher revenue growth in the upcoming quarter as well.

Make a Facebook Page

It’s simple really, your Facebook Page markets your business. On the surface there are 4 primary things that allow it to make this possible:

1)      It makes your brand name easy to search.

2)      Only one page is needed to reach a large number of people. In other words you can reach customers on a global scale with this.

3)      You can interact in a one on one conversation with your followers. They can like, share and comment.

4)      Tools such as Facebook Analytics can give you deeper understanding of your customers and therefore help you plan your marketing stance.

When you set up your page you can even request a web address that will make it much easier to find your brand. You can include this address on your business card.

Optimize Your Search

When you choose to market your business through social media, specifically through Facebook you can expect to reach people who are really interested in your business. To make sure that you are reaching the right sort of people, in other words your target market, it is essential that you make an outline of what your ideal customer would be like. Think about what all your ideal customers are like.

Start building your audience by encouraging your existing followers to like and share your page. They are most likely the people who know others who have interest in your business.

You can do this with the Build Audience option. You can Invite your Friends, Share the page and invite the business contacts. Remember that in the end of the day it is not the number of likes that you get but the number of likes by the people who are genuinely interested in doing business with you.

Get Busy

You can make your business come alive on Facebook. As you post photos, updates and more make sure that you post what your followers will stop and look or read. After you create the page you can experiment with different posts and status updates. Your job is to first notice a pattern. Check which sort of posts and content get the most engagement. You can check this out on Page Insights. It shows you which posts are performing the best. You can follow these classic tips when you are posting updates:

1)      Be a hundred percent original. If you are genuinely excited about something that pertains to your industry then chances are that your customers are too.

2)      Respond when your followers comment on your posts. This way you are valuing your customers by showing them that you are a company which listens and cares. And you think you need time to respond, then let your customers know that you are working on it.

3)      The more often you post updates the higher are your chances to connect with people who will trust you and then base their decision on this by coming back to you again and again.

4)      You can also imitate your success on future posts on the page.

Once you have started connecting with the people you know on Facebook you will soon realize that there are a million others that you need to reach. The best way to do this is create and optimize your Facebook page ad.

Make An Ad

It is extremely easy to create an ad. Use the admin panel of your page and click on the Create Ad option. Your ad is the tool that will help you reach friends of people who have already Liked your page. You can be specific about the audiences for different ads. Start by creating sets of ads that will connect with various target audience. People are way more likely to respond to a message that is specifically designed for them.

Start by adding a private list of your current customers to Facebook by using custom audiences in the Ad Create Options. In the same way you can click on Interest Targeting to reach people who have a connection to all sorts of things that pertain to your product.

                    

In The End Measure and Analyze

Facebook has a lot of different tools that can help you measure and analyze how our business page is doing.

Begin by clicking on Page Insights and make sure that you look for trends. This way it will be more easier for you to make the best content i.e. content that your customers like. You can also use Insights to see who responds to your messages the most. When you are able to view this your job is to note down the gender, location and age of that person so that your business can keep on interacting with the target audience solely and execute successful promos.

When you are creating your ads makes sure that you try out experimenting with different images and captions to see what works best. If you do not experiment it will take much longer for Facebook to optimize the ad and because of that the budget that you have set for your social media campaign will be wasted.

If you want to make use of Facebooks tools to the fullest then make sure that you are asking how followers heard about you. You can do this with the help of a survey for instance. This will be used by Facebook’s tools to give you the data from.