5 reasons why startups should outsource digital marketing for growth hacking

Lets 1^st define digital marketing –

Obviously a kind marketing, which is basically through digitally or for digital things. It entails a lot. It means search engine optimization , social media marketing , adwords , ppc , affiliate marketing , brand awareness . It means email marketing , it means content marketing . It also means newsletter marketing , mobile marketing  and more. Each and every way of marketing through digitally or for digitally is called digital marketing.

why Digital marketing for Growth hacking ? - Growth hacking means also a lot. Its all about growth. Growth over time - daily , weekly , monthly & yearly. Growth hacking means growth in terms of traffic , relevant back links , social media engagement. Growth hacking also mean improvement of growth through online , increasing sales and more. For a good growth hacker many talents are required. A growth hacking could be a content writer , affiliate marketer , email marketer , link builder and more. They all are going to help your brand for a digital marketing growth. That's why growth hackers are required for digital marketing.

How can we hire digital marketers for growth hacking ? - You can hire growth hacker any way you want to. Just make sure the result. Just make sure about your goal on growth hacking. Just make sure that you are getting the things you requested for. Just make sure the work of growth hackers are getting study growth for your business. You need lots of research , data mining , analysis and strategy for your business. To apply growth hacking in digital marketing you require to work on search engine optimization , social media marketing , email marketing , brand awareness. You need steady addition of  fresh and unique contents. You can hire a marketer in your office or you can also outsource it. However , you require to maintain some parameters like - cost , time , effectiveness , advantages and disadvantages. we need to judge all these parameters whether hiring in house will work or outsourcing will work.

what about hiring in house ? -Hiring in house would be easy initially. You will just put ads in newspapers or put ads in linked In or job portals and other ways to call the experts to do an interview. However , I am sure most of them will not work easily. Either you have to sped way much money on it or you just hired one marketer and spend several hundred dollars and no results. Because all these in house marketers will work like highly artistic and talented individuals . They are not a digital marketers. Though they claim that they will maintain seo and digital marketing guidelines , however most of the time this will not work for you. They will work with a great effort however, this will not bring growth through digital marketing.

why you should outsource digital marketing - Outsourcing digital marketing will be way too much easy and  effective. There are many advantages in many ways  when you hired a digital marketer for growth hacker. Lets discuss the following -

Save time , headaches and money - While you outsourced the work you will save three things - time , money and headaches. Hiring though online you just need to post the job in the portal and applicants will apply there. Then you can hire the best ones. You don't like this guy then end the contract and hire another one. This will actually like "Hire and fire policy". This will also decrease cost in many ways. You dont need to provide bank accounts , chair , table , insurance , internet etc. Outsourcing things and outsourcing work actually dont require office like facilities and office like infrastructures. This is will cut down costs to complete projects . Outsourcing these things also decrease the headaches.

Pay only for results and particular work - Through outsourcing digital marketing you will only for particular work. You need 10 contents on plumbing  then just enter the portal and post a job and hire an expert. You require 10 blogs and then repeat the same work. This will give you flexibility of hiring, you will hire resources when you need. With the help of such type of work you can create an online team. Collaborating with each other the team will produce a great quality output for your company. There are lots of apps which will help to create  team and get them involved in work. To find the proper employee is also way too much easy here. You will review the previous reviews , work examples,  portfolios , clients list and then make sure to hire. Many times  , you will end up paying upon completion of work. I dont think you will find much better way to work than this.

Focus on what matters - Just focus on what matters , what really matters. When you are going to hire digital marketing outsourcing professionals. There are lots of things to do, lots of things to think. Its all about creating strategy and hire professionals properly. You must learn to hire people and get them involved in proper job. Only then you will be successful . Digital marketing is not about tweeting or just posting status in Facebook or just posting google plus. Its all about put everything rightly , in a decent manner.

Less Risk involved - I'd like to say , if you outsource digital marketing there are really less risk involved. Hiring someone is always risky. The situation will also be in danger when you will realize a dollar is wasted  and results not returned. Often start ups requires to work on a very low budget and they just require to get the things done on a very low budget. Hiring in house could be costly form that point of view.

Finally better results always - You will have better results than hiring someone in  house. They are experts and specially job oriented. They are just professionals so, they will put their energy on a single point. An editor will be great in writing contents , they will not be great in digital marketing. So, you have hire someone online who will be content writers as well as a good digital marketer if possible.

In conclusion, I would like to say that every start up is different. Start up form different niches have to be very specific about their targeted market. Each business have different strategies to counter growth hack. And after all , a start up must achieve tangible growth to rise in today's competitive business environment. Many companies try to do digital marketing though they dont have that enough skills and expertise. In house digital marketing could be easy  but outsourcing them will help you to achieve a good growth rate as well . They will help you in many ways and business even more successful if properly planned. I have seen many startup outsourcing digital marketing and they are getting really a great results.

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Elance Upwork merger - The Most challenging marketplace to freelancers

Hey There!!! Myself Nirbanjyoti das.An Internet marketing expert , seo and digital marketing analyst working in this field last 1 decade. I have wide experience in online working , freelancing , project management , seo , link building and Internet Marketing etc.

Since start, I am running a small team in my city - Kolkata, India. The rapid revolutions of internet gave us the opportunity to work and earn remotely and self sufficiently or independently. Not depending on others. This gave us another problem as well. The competition, where if you week and cannot fight you will never survive. You will continue fire your arms and your enemies hidden in cave. No one is dying.

The same thing happen in elance-odesk-upwork case. The upwork site was previously known as odesk. Where it was awasome initially. I used to get jobs easily when I put my prices. The prices were low as well. The clients could easily got a freelancer in $1 per hour rate in my niche ( As you know which is - Internet marketing , seo , link building etc work). These low prices gave odesk a really value and impotency to freelancers. Because a new freelancer could easily find its work when he be able to manage and deliver the same quality of work in low prices. The clients are obviously outsourcing for low prices as well as same quality. If someone find that the marketplace way pricey or same costly like doing the things locally, no one will hire outsourcers.

The elance on the other had was known as a high quality marketplace. It was actually business to business marketplace. There were big companies or big team providing very high quality work and delivering high quality services. The minimum hourly rate was $3. So, clients will find quality there.

So far, what you read is just a brief elance for whom and odesk for whom. They both target separate things. Odesk target small team, freelancers etc where elance target the big team, big projects high quality work etc.

I have seen the headlines stating the initialization of doing something great in 2013. The Elance and odesk announce they will do something which will really great. Something which will help clients, freelancers, contractors. Something that will enhance the way we do freelancing. Something, there will be more technology. Behind this development there was strong business policy which will ultimately and aimed to enhance the profit to the both companies. The both companies told that their marketplace is just $1 Billion and they would like take this market to $10 Billion dollar by 2020.So, you can clearly understand they want to make business $2 billion dollar of business each year.

While they want to mix up the both marketplace, new changes are going to take effect starting with 2016. While working with elance I was very happy, there were some features where upwork can never reach. The elance is for quality service providers and odesk for low quality service providers. Elance was for big companies and upwork was for small companies. The dis advantages of working on upwork follows - 

Quality of jobs and clients - The quality of jobs and clients are very bad. They’re very low quality clients. The clients don't very hard mentality to hire freelancers. There are lots of clients in upwork form Bangladesh, Pakistan, Philippines and they don’t really have enough budgets to afford even low quality freelancers. The joins are also not very targeted. Most of the clients actually want to target/ hire low quality freelancers. I think most of time clients want to joke with the freelancers and post a project to steal the concept how a projects works. Most of the clients don’t have enough project awarding rate or hiring score (99% of them have below 50% hiring rate). 

Complicated working options for freelancers than elance – There are really complicated hiring and working options. Just like elance – you just cannot hire a contractor and start working. Even you can start working, you cannot let just working. The tools of upwork just to make the things more unclear to clients. In upwork the team app is also recording the no. of keystrokes, no of mouse hits, keyboard hits as well. So, clients also have options to track your work, if any screenshot time span doesn’t have any activity over 50% get ready to provide solid reason for that.

Take 10 days to process payments – Must required 10 days to process the payment and available as withdrawal. Then you require more timeframe to reach to your hand. If you have very urgency in getting payment simply not possible. In elance it available at the same moment it released and then just 2 – 3 days to reach to your end.

Complicated reviewing process – The job reviewing process is very bad. They have really extremely complicated reviewing process and the job success score. How they calculate your job success score. No, one doesn’t know very easily. They updated their job success score and change it after every two weeks and don’t know what’s happening. Once I had job success score rate 97% and then after a few months once they downed my job success score to 85% and that was also with no notifications, no email and no supporting solid reason for that. Suddenly it dropped. When I asked clarifications they just told me that it cannot happen. We have the proper system to calculate and then we put the job success score there. Though no contract ended and no client left any score.

I don’t think upwork will be successful. They just force a client to hire a top freelancer because their system thinks he is the suitable for it. They don’t understand the client’s job, clients requirement don’t pay any value to client willingness. The client became convince with the top reviews/ feedback / job history of the freelancer and then the freelancer started billing the client for money. Now , it is upto client to pay and get his job done properly and it is the duty of freelancer to deliver the top quality work within the budget.

Lets see what future kept for upwork.

Good Luck!!!!

About The Author :
Myself Nirbanjyti  das, an internet marketing specialist working in this field for 1 decaded.I have working in elance and odesk both in the past and achieved a great experince  and sharing my point regarding the elance odesk merger and birth of upwork with you.