Lets 1st define digital marketing –
Obviously
a kind marketing, which is basically through digitally or for digital
things. It entails a lot. It means search engine optimization , social
media marketing , adwords , ppc , affiliate marketing , brand awareness .
It means email marketing , it means content marketing . It also means
newsletter marketing , mobile marketing and more. Each and every way of
marketing through digitally or for digitally is called digital
marketing.
why Digital marketing for Growth hacking ? -
Growth hacking means also a lot. Its all about growth. Growth over time
- daily , weekly , monthly & yearly. Growth hacking means growth in
terms of traffic , relevant back links , social media engagement.
Growth hacking also mean improvement of growth through online ,
increasing sales and more. For a good growth hacker many talents are
required. A growth hacking could be a content writer , affiliate
marketer , email marketer , link builder and more. They all are going to
help your brand for a digital marketing growth. That's why growth
hackers are required for digital marketing.
How can we hire digital marketers for growth hacking ? -
You can hire growth hacker any way you want to. Just make sure the
result. Just make sure about your goal on growth hacking. Just make sure
that you are getting the things you requested for. Just make sure the
work of growth hackers are getting study growth for your business. You
need lots of research , data mining , analysis and strategy for your
business. To apply growth hacking in digital marketing you require to
work on search engine optimization , social media marketing , email
marketing , brand awareness. You need steady addition of fresh and
unique contents. You can hire a marketer in your office or you can also
outsource it. However , you require to maintain some parameters like -
cost , time , effectiveness , advantages and disadvantages. we need to
judge all these parameters whether hiring in house will work or
outsourcing will work.
what about hiring in house ?
-Hiring in house would be easy initially. You will just put ads in
newspapers or put ads in linked In or job portals and other ways to call
the experts to do an interview. However , I am sure most of them will
not work easily. Either you have to sped way much money on it or you
just hired one marketer and spend several hundred dollars and no
results. Because all these in house marketers will work like highly
artistic and talented individuals . They are not a digital marketers.
Though they claim that they will maintain seo and digital marketing
guidelines , however most of the time this will not work for you. They
will work with a great effort however, this will not bring growth
through digital marketing.
why you should outsource digital marketing -
Outsourcing digital marketing will be way too much easy and effective.
There are many advantages in many ways when you hired a digital
marketer for growth hacker. Lets discuss the following -
Save time , headaches and money
- While you outsourced the work you will save three things - time ,
money and headaches. Hiring though online you just need to post the job
in the portal and applicants will apply there. Then you can hire the
best ones. You don't like this guy then end the contract and hire
another one. This will actually like "Hire and fire policy". This will
also decrease cost in many ways. You dont need to provide bank accounts ,
chair , table , insurance , internet etc. Outsourcing things and
outsourcing work actually dont require office like facilities and office
like infrastructures. This is will cut down costs to complete projects .
Outsourcing these things also decrease the headaches.
Pay only for results and particular work - Through outsourcing digital marketing
you will only for particular work. You need 10 contents on plumbing
then just enter the portal and post a job and hire an expert. You
require 10 blogs and then repeat the same work. This will give you
flexibility of hiring, you will hire resources when you need. With the
help of such type of work you can create an online team. Collaborating
with each other the team will produce a great quality output for your
company. There are lots of apps which will help to create team and get
them involved in work. To find the proper employee is also way too much
easy here. You will review the previous reviews , work examples,
portfolios , clients list and then make sure to hire. Many times , you
will end up paying upon completion of work. I dont think you will find
much better way to work than this.
Focus on what matters
- Just focus on what matters , what really matters. When you are going
to hire digital marketing outsourcing professionals. There are lots of
things to do, lots of things to think. Its all about creating strategy
and hire professionals properly. You must learn to hire people and get
them involved in proper job. Only then you will be successful . Digital
marketing is not about tweeting or just posting status in Facebook or
just posting google plus. Its all about put everything rightly , in a
decent manner.
Less Risk involved - I'd like to say , if you outsource digital marketing
there are really less risk involved. Hiring someone is always risky.
The situation will also be in danger when you will realize a dollar is
wasted and results not returned. Often start ups requires to work on a
very low budget and they just require to get the things done on a very
low budget. Hiring in house could be costly form that point of view.
Finally better results always
- You will have better results than hiring someone in house. They are
experts and specially job oriented. They are just professionals so, they
will put their energy on a single point. An editor will be great in
writing contents , they will not be great in digital marketing. So, you
have hire someone online who will be content writers as well as a good
digital marketer if possible.
In
conclusion, I would like to say that every start up is different. Start
up form different niches have to be very specific about their targeted
market. Each business have different strategies to counter growth hack.
And after all , a start up must achieve tangible growth to rise in
today's competitive business environment. Many companies try to do
digital marketing though they dont have that enough skills and
expertise. In house digital marketing could be easy but outsourcing
them will help you to achieve a good growth rate as well . They will
help you in many ways and business even more successful if properly
planned. I have seen many startup outsourcing digital marketing and they
are getting really a great results.
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