What are DA and PA back links?

Some of your clients may be asking you to give answers according to DA and PA. Let’s know today, what are they, how they are going to help you with this? Read to know today.

Webmasters around the world are really buzzed with this term DA and PA   what are they? How do they help webmasters? What are the significant of these two terms?

DA = the short form of Domain authority. It is produced by Moz. After the death of Page rank, which previously used by seo experts to know the weight of a link or a website on which a webmaster or seo is going to create a back link. In 20012 Google announced that it is decreasing the value of page rank factor (which was invented by Larry page mainly and gave pages scores from 0 to 10 – 0 was the lowest and 10 was the highest). Right now, domain authority is the important thing to check for a website where you are put your link for seo (search engine optimization purposes). The domain authority by Moz is also very integrated, sophisticated and important factor to check.  Moz officially don’t reveal their mathematics how to they assign the domain authority rank to a website but we can guess. It is probably giving importance to those factors which Google also look for ranking. The domain authority also counts the scale from 0 to 100 (0 is the lowest point and 100 is the highest point) .

PA = this is the short form of page authority. It is also being considered as an alternative of page rank as well. However, It is not so important like domain authority which is just we discussed before. Page authority also invented by Moz. they too have the same scale from 0 to 100 (0 is the lowest and 100 is the highest scale). Same for page authority where having more page authority means more value to website.

Those who are saying that DA back links and PA back links they just don’t know in deep .In fact they are pronouncing it wrongly. There could not be anything like I need domain authority back links. He may say build back links or bring back links form that domain which is good domain authority. Likewise the page authority .

Form 2017 and onwards, domain authority and page authority by Moz is the highest important factor to judge whether you are going to put a back link there or not. If you see a website have good score on domain authority and page authority (probably over 50) then it is considered as good and it would wise to create a back link there. This back link will be valuable and they will be also important to Google as well. However, to me this is an old idea, where you need to post content only on valuable site. I prefer to post valuable contents actually, which is innovative and unique as well.  Like – BlogSpot is a great blogging tool. However if you continue post duplicate contents in BlogSpot you will get any chance to get value to Google. I post my unique directory descriptions to many sites those are low quality but they approved my links and my links are there for more than 6 months – it helps to catch back links.

So, what does matter is that you need to write unique, copyscape passed, innovative, educative contents to follow.

Describe the techniques for link building

The link building techniques are the most of important part of seo. With the help of proper link building techniques, one can have rankings on highly competitive keywords. If your link building techniques is poor or outdated or backdated you would not even rank with low competitive keywords. That’s why we really value the updated, advanced techniques for link building. We do link building not just to create back link but also to get rankings. Our link building will attract traffic and views to your site. Let’s see, how we will do link building for our client sites. We are here going to tell you our link building techniques, the types of link we will provide for your site.

1. CONTENT – Content of the main fuel of link building. Make sure each link you made with unique content. Our contents will be used in various link building techniques. No matter it is a bookmark, news, articles, blogs, press releases is actually require contents. The contents you require is for each and every post will be unique. If you do that you will get visibility to Google. We will write long and informative, educative articles. We don’t write articles solely for marketing and promoting. We will maintain the keyword density in the content body. They must be posted into high quality sites. We focus on content writing, marketing, promotion and submissions. We then post articles in free high alexa ranked , high PR and high traffic 2.0 sites like – jimdo , pen.io , edublogs , wix , wordpress , tumblr , live journal , blogger , yola , medium , linkedIN pulse , face book notes , reddit , pinterest  , medium , flickr etc and more.
2. UPDATE YOUR SITE – Update your site if possible daily. We will help your site to add contents. We will write blogs, news and other body contents with unique and fresh contents so that Google will crawl your site daily and will start prioritize   your site other sites for same search terms (i.e. keywords).
3. GUEST BLOGGING – Guest blogging is the most important thing. It is extremely high quality link building technique. We will find niche blogs those who accept guest blogs and we will send articles to them. Once approved you could get millions of new traffic each year. If you have any friend sites which could permit your sites article, its better post their as well. This is one of the relevant, organic, and free and seo back links.
4. 4.IMAGES / VIDEOS – Graphics are the next big thing for marketing. Today, Internet is growing rapidly and over 90% of content among them are images and videos. 60% of global internet data volume is videos. So, we believe videos and images are the great pieces of marketing. You require providing us with the images and videos.  We will post your videos to YouTube, daily motion, vimeo and other video sharing sites and then we will pick up the links back to them as well. All the videos will have relevant descriptions and anchor texts as well. We will again do the analysis for the keywords and write contents as well. With the help of blogging techniques we will be able to built backlinks and ultimately links back to your site. Some famous video posting sites are – youtube , daily motion , vimeo . For images, we will post an image in flickr and links back to your site along with proper tags and descriptions. This is how we implement our image and video marketing techniques.
5. DIRECTORY LINKS – We will do directory link building. We will write unique articles for each directory site and then go ahead and post it. All the directory techniques will go to home page.
6. FORUM – There are lots of forums sites throughout the web. We will work on relevant forum sites. On that forum sites we will regularly post contents, posts, ask questions, share your views as well. If your business is a Jewelry site, we will work on jewelry related forum sites.
7. BLOG COMMENTING – We will do relevant blog commenting. We will comment blogs very uniquely. One can post relevant comment only after reading the blog and we will do that.
8. LOCAL LISTING / REVIEWS/ ADS – Local listing is a most important part of link building. We will register to the Google local. Here is the link which will take you to register Google local - https://maps.google.com/localguides  for yahoo do the same. We will also do the review submission in various review submission sites like – mouthshut . In this review submission site , we will register your business and engage your customers to review your site. The classified ads are the another things we work for.
9. SOCIAL BOOKMARKING – This is a less important link building techniques to us. We value the above link building techniques and we will work on social bookmarking techniques just after writing unique desertions for each bookmark sites. This will help to increase the importance of your site to Google.
10. BLOG MARKETING – Blogs are no different than sites. Since they are very similar to sites, we will be working on blogs and treat them equals to sites. As said before, our high quality articles will be posted high quality blogs like – blogspot , tumblr , wordpress etc. We will also create links which will ultimately back to those blogs. This will also help to get traffic to those blogs and ultimately revert back to the sites.

NOTE: Kindly note that all link building techniques don’t guarantee rankings. The search engine doesn’t actually reveal their true algorithm and that’s why it’s really very hard to guarantee regarding seo. The 2^nd thing is that, we will be doing seo primary for Google and that’s why we follow the seo algorithm provided by Google. The other search engine like – yahoo and bing mostly follow Google to rank their pages.  That’s why you can see a page ranked in Google is also ranked in yahoo. However, that’s would not be effective always.

Let me know of you have questions, we look forward to work with you . 

How to Do the Best Keyword Research in Seo

Keyword is everything. Keyword is seo, keyword is ranking, keyword is search engine, and keyword is Google, keyword is link building. Keyword is everything. If you invest million dollars in seo but choose improper keywords, you failed. If you invest million dollars in link building but choose wrong keywords you failed. Keyword is the vital part of seo. If you choose proper keywords you can rank, you can get traffic, views, page views, hits, adsense revenues. The client will stay with you, he will not be frustrated.
While you are going to choose keywords for us, make sure that you maintain the following formula -

1. Keywords will be extremely relevant (In fact everyone try to choose relevant keywords however what I mean extremely high competitive keywords). You could make the keyword more relevant just by adding local terms of cities, states, capitals etc. Try to add some terms like "within a min" or "jeans for fat ladies" like phrases. This will make keywords more perfect.
2. Keywords will have highly searchable. If you see a keyword is very relevant however no one is searching that keyword then it is useless to optimize it. Because if a user is not searching it, there is no value to the keyword which is relevant but no user views, page views, traffic, hits. This will be ultimately failure to your site.
3. Make sure that keywords don't contain any adult terms or any name that violates Google's code of conduct. Sometimes, it may happen the site is not available to see if traffic is below 18. In that case, doing no seo is probably the best thing to happen. Make sure that keyword doesn't content any person's name who is blacklisted in Google.
4. Don't make single words to keywords. Make sure that a keyword contains two or three keywords.
5. Choose keywords for your website content. Make sure that your website contains lots of tags in the content body and then all contents could make the keywords. There are lots of tools like - Google webmaster tools which could crawl your website and then make your keywords.
6. Make sure keywords are available in domain name. If your "kw1" is a keyword you are optimizing for seo, then the kw1 should be available in URL. Like - www.domainname.comkw1  just like that. Make sure you have implemented exact match domain system as well.
7. Keyword difficulty is a factor. When you are looking at a keyword which has high searches and relevant to the site at the same time you see keyword is more competitive. If so, the keyword is going to take more time. I am okay doing seo for highly competitive keyword because I know the way how you rank. If you could take the challenge, then you don't mind about this point.

After you decide how you will proceed with the keywords now it is time to choose keyword tools. Well, there are lots of keywords tools in the market. Make sure you don't choose Google keyword tools. Google keyword tools choose PPC keywords and they hide the valuable keyword data for seo. That's why I am asking you not to choose Google keyword tools. For me the best keyword analysis tool is KWfinder .
Make no mistake about the keyword. Google is smarter than you. Recently Google said that they are going to implement more AI with the site. In future AI will lead our way of life. AI will control everything starting with the search engine, cars, wars and more. Don't try to fool Google. Don't even think about that.

what is seo

The full form of SEO is - Search engine optimization . To rank the website against relevant keywords in search engine like - Google , yahoo etc is called seo.

 while someone is asking about “what is seo” I prefer the about brief. If you want the detail what is seo and what are the main points I should remember and I prefer to take a look at the following points -

1.SEO initially invented by yahoo, then it was adopted by google. The yahoo seo was absolutely different and very poorly configured compared with today’s seo concept.Different search engine have different set of algorithm which causes the rankings of the websites against some keywords. However they mostly follow google.

2.SEO is means actually organic white hat manually built backlinks. This means all the backlinks made by an seo guy will be manually built. It should be organic. why does the word “organic” mean ? It means free of cost. You are not paying any sort of costs to create them. You are not paying anything to post an article , you are not paying to create a blog. you are not paying to link a directory.

 3.SEO backlinks are not permanent. Allmost 99% of backlinks made an person are some kind of deal and an seo guy never do that. Google really hates such type of deal while valuing seo.

 4.SEO sololy means by rankings. To rank the highest searchable keywords in google. Make sure you properly choose the keywords. You properly chosen the less competitive but highly searchable keywords and try to create backlinks with them.

5.Today all seo means quality. People are saying its quality not quality. I’d say dont just depend on quality , quantity stills and a lot matters. A website having 1 PR 9 could beat a site having 3 back links in PR 9 sites.

Successful Social Media Strategies for Small Businesses

We are sure that you are present on social media. Every small business is today. But what we would like to know is if you follow a proper strategy for achieving success or not.

Today, social media has become the core of online marketing campaigns. Use it the right way, and your business will enjoy so many benefits. Use it the wrong way, and you have so much to lose.

Social media can help you build your online visibility, spread word, increase brand awareness and improve your customer satisfaction levels. But the very same social media can also hurt your reputation, bring down your customer engagement levels, and eventually cause you to lose them.  You can avoid all of this is if you have a proper plan in place and follow effective strategies.

Many small businesses have the misconception that being on social media means spending too many hours and wasting time. What they fail to realize is that it is not about time. Instead, it is about how good your social media strategy is. The better it is, the less time you will be devoting to it.

In this article, we have highlighted some tried and proven strategies for social media success. Use them to the utmost and watch as you build your brand.

Focus on quality rather than quantity

You will have heard this a dozen times, but we still felt that is worth mentioning. Your content is all about value; each and every aspect of your online campaign should focus on providing value to customers, and the same can be said for social media. Whatever you provide your target audience with, it should be knowledgeable, entertaining or inspiring. 

There are so many brands which produce a lot of content for their followers. But while doing so, they ignore quality, which renders all their efforts useless. The point is that you should opt for quality rather than quantity. Posting one great price of content is so much better than posting three pieces of content which are poorly written and sound dull. Yes, you should try to deliver more content, but without comprising on the quality.

Give a face to your brand

Do you know why your consumers follow you on social media? Because they want to know you better. Yes, they do want to keep a tab on your latest promotional deals and just-in products, but they also want to find out more about the people behind the brand that love so much.

Use social media to give more information about yourself and your business to your clients. Share your successful stories, behind the scene happenings, awards which you won and the people on your team. Your target audience will relate to your better, and will be more interested in doing business with you.

Focusing on showcasing your personality, and you will be surprised to see increased engagement from your followers.

Don’t hesitate about outsourcing

Social media is a great tool for winning business. We have all heard this one a thousand times before. But all this is when you put in time and efforts. Being a small business owner, this may not always be possible. There are so many more important business operations which you have to manage and which require your attention. All these tasks take up your schedule. So how do you fit in time for social media? You can’t do it, and even if you could somehow manage, it will not give you the results you want until your complete focus is on it.

If your schedules are too busy and your days are too full, you may be better off in assigning the job to someone else. You can either hire your own social media manager or outsource it to a third party. Yes, you will have to spend, but the money is worth it in the long run. Social media management companies have more experience than you do and can bring you much better results than what you can achieve on your own. Plus, they can monitor your social channels 24/7, something which you cannot do by yourself.

Follow other people

We have seen so many business owners engrossed in implementing their own social media plans. While at it, they forget that they can gain visibility and get an edge by following their competitors. Do this on social platforms so that you can learn from other businesses. Observe their content strategies, and if they are working for them, you can try implementing them as well. Plus, when you follow your competition, you come to know more about their products and services. This information can be used to improve your products and services.

Gain more followers

One big concern about social media is always associated with getting more followers because until you have them none of your strategies will work out properly. How do you get more people to follow you? Spreading the word and promoting yourself is one way. You can try to improve your customer services as well so that you can get your customers to become loyal, which will make them want promote your business on your behalf.

Another great way of getting more followers is to offer an incentive. You can offer a discount to them, reward them with a free product or anything else which seems suitable.

Hold a contest

Online contests can cause your customer engagement levels to rise, and even entice people to join you. You can ask your followers to share an interesting story or an image, or try to get more likes for a certain post. And do not forget to reward the winner in the end!

So act on our advice, use social media well, and see the resulting effects on your business. Your brand awareness, credibility, customer satisfaction levels, revenues, and sales will all increase, and you will be on the path to growth and success.

Using Video Marketing for Promoting Your Small Business

What strategies do you use for promoting your small business? We are pretty sure you must already be involved in content marketing and social media. Have you ever tried video marketing, though?

Video marketing is a relatively new promotional strategy that has the power to deliver you incredible results. Just one good video, proper targeting, and the right channel; that is all you need to get views and create a viral buzz. In what follows, we’ll talk about why video marketing can be effective and what ideas you can put into it to get the results you want.

Why should you indulge in a video marketing plan?

They are being watched so much

·         The videos on YouTube enjoy 4 billion views every day.

·         YouTube has earned the honor of being the second biggest search engine, right after Google.

·         55%% of YouTube users watch videos on a daily basis, and 78% do it once a week.

Do the stats impress you? Videos can increase your exposure so much and increase your business awareness at a pace which is hard to imagine.

They are searchable

·         Google has been known to display video results in over 70% of their top 100 searches.

If you produce videos and target them correctly, your audience is sure to find them. Thus, videos give you much better online visibility.

They are shareable

·         Over 700 videos are shared on Twitter on a daily basis.

Videos are shared a lot on social media, as long as they are good and engaging.  The more the shares, the better it is for your business. And if the shares exceed to millions, videos might even help you create a buzz.

They are entertaining and educational

·         Over 60% of users watch a video for over two minutes if it is entertaining or educational.

The prime reason as to why videos are one of the most effective strategies out there. Videos keep the viewers engrossed till the very end. If they are educational, they increase their knowledge and if they are funny, they make them laugh. The only thing is that your videos must offer value, which we will talk more about later on.

They are mobile

·         The 50% of traffic on a video channel is generated from a mobile device.

·         If a mobile video ad lasts for 30 seconds or less, 88% people will watch the whole of it.

You are aware of the hype which mobile traffic has created. Videos are compatible of with mobile devices and people watch it on them. The same can be said for desktop users. Thus, with video marketing, you are targeting both types of users.

They help you gain an edge

·         Videos increase click through rates by 96%.

·         If you add video to a landing page, there is a chance that your conversions might increase by 80%.

When you get ahead in the race, you definitely need an edge, something which makes you stand out. A properly executed video marketing campaign will help you achieve this.

What should your videos be about?

So you are interested in launching a video marketing campaign. But most small business owners have trouble in deciding what their videos should be about. Over here, we are going to discuss some tested strategies which derive engagement and increase brand visibility.

Promote your products and services

Which products and services does your small business offer? Promote them through videos. Highlight the main features and then go on to cover product demonstration and usage. You can also ask other parties to give a review of your products and capture their opinions in a video.

How are your processes and services different from your competitors? You can also use videos to explain to your target audience why you deem yourself a better choice.

Showcase customers’ testimonials

Got a loyal database of customers? Perfect. Put all their positive feedback in a video. In turn, offer them an incentive and nurture an even more positive relationship with them.

Share your story

One of the best ways to engage your target audience is to share your business stories, and videos are the most effective type of content for this. Tell your story to the world, inspire them and connect to them. Talk about your journey up till now and tell your viewers your plans for the future.

Interview the experts

Know any experts in your industry? Meet them up for an interview and release it in the form of a video. Your target audience will love this and make you appear as credible.

Have a tutorial

If you can have some sort of tutorial related to your niche, it would be an amazing way to get more views for your videos. With more views, your brand awareness will increase and your authority will rise. Nail it right and you will soon see orders flow in.

Offer customer support

How efficient and satisfactory is your customer support? Improve it with video marketing. Determine the most common questions which your users have and answer them. You can also use videos to fix common problems which your consumers face.

Throw a deeper insight

Videos allow you to personalize your brand, and show your target audience if you shoot some behind the scene happenings. Your customers will be able to give a face to your brand and start trusting you more.

What to keep in mind

While developing videos, focus on the following tips for better results:

·         Offer value; there is just no comprising on this one.

·         Get the attention of your audience in the first few seconds and bring in your products after 30 seconds.

·         Make sure the overall quality of your videos is acceptable.

·         Don’t forget SEO optimization.

So do you need any more convincing that video marketing is worth trying out if you have not done that already? Try it out and see for yourself!