Why seo don’t provide guarantee rankings?

Seo could cost from hundred dollars to several thousand dollars. Looking at the prices you could be much wondered easily. No matter what your requirement is (The prices of seo campaign mostly depend on the requirements) the prices will always chock you. However, asking guarantee in seo is just like magic.  There are several reasons behind my logic. Being a seo guy it is always challengeable to provide guarantee rankings in seo. However, you will be licking the lips when you hear that you are being provided guarantee rankings at any cost. To a non technical person, guarantee rankings seo is gold bar gift to you at no cost. However, to a webmaster, only he knows what the guarantee seo actually means.

Guarantee seo is no way possible. It is neither possible to guarantee seo nor it is impossible. SEO is not a script that you install in your website and get rankings. Seo is also no tips or tricks book that you follow and get the rankings. SEO is not also an algorithm you follow. SEO is also a code. SEO is just guidelines and to do list to get visibility a list in search engine like – Google. There are following reasons why seo is not guarantee.

Link building is not seo no more – In 2017, seo is not link building. SEO don’t mean writing articles, writing blogs, writing PR etc. SEO does not mean social bookmarking; SEO does not mean directory submission. Link building is just a procedure which is the fuel to rankings.

SEO is not everything to get rankings – Clearly is the process to get visibility to get rankings to search engine. However, seo is not everything to get rankings. There are other procedures which will also accelerate rankings like – social media optimizations (which includes – face book shares, face book likes, twitter tweets, pinterest like etc as well). Google will count how many likes you provide to other posts, how many likes you get within a frequent of time, how many tweets you do, and how many retweets. The much more engaged you are with social media portals more value to others websites.

Seo is not about to see, it is just about to feel - Like I said before seo is not any code , seo is not design or structure so that you can see that I have done this. SEO is just an idea, it is just a feeling that you created a blog in tumblr or blogger and then traffic is visiting your blog and that’s it. 

Competitors are the cause of your rankings – No matter what you are doing, it is may be your competitors are doing seo more perfectly, excellently, efficiently than you. If your facebook have 100 likes and your competitor have 101 likes. You know your competitor will get more value than you. So, you require to continuously look around competitors and as well as new competitors if they are doing something more than you. If competitors are creating more back links than you, you will be legging behind.

Search engine don’t reveal procedure – Search engines never reveal its core process, the way it ranks the websites. They will just tell to maintain procedures, write blogs, write PR etc like that. Hence Google never reveal its core process, how can someone guarantee the rankings?

Clearly seo absolutely depends on luck and hard work. You will see the Google is changing its algorithm over time. The more days are passing the more frequently the Google is changing its policy and the way it is going rank websites. Most of the ranking techniques are not revealed by Google. That is why rankings solely depend on Google. You just continue to focus on your link building and social media work. And the more days are coming it is becoming more and harder to gain guarantee rankings.

After all you can achieve rankings in any way; however it is even harder to maintain rankings. Because there are several factors the two main factors which is why you will be losing more quickly than you gain rankings. The 1^st factor for your competition.  Every day the number of websites is increasing and that’s why competition is growing , the more competitions are increasing there will be need of more seo work like – more back linking , more social media , more tweets , more comments etc . The 2^nd reason is the extreme frequent change of seo rules and policies. The more frequent the change is you require be prepare to more careful more prepared. The more frequently Google is changing the rankings; you risk a loss of rankings. Every time Google change its seo algorithm or put an seo update In algorithm you risk a down in rankings.

However, all these make seo innovative and more productive. In this technology era, for you to survive you must be innovative to survive more and more you must innovation, you must be very creative to stay in the competition. Google want you to be innovative, Google want you to be innovative. Google want you to be creative for your new company, you create new ideas, new products and new updates. While you are writing new article, or new PR or new blogs you will always get value by search engine. However, there is no guarantee along with the timeline that you will get rankings within this timeline at this spot. Work hard and maintain the hard work then you will get rankings.

This article is written by Nirbanjyoti Das, working in the field of Internet marketing, online marketing, digital marketing since last 1 decade. I have helped over 200 clients from various countries like – United States, United Kingdom, Australia, Singapore, Russia etc countries to rank keywords, optimize social media accounts, and create contents. If you have any questions, you can call me at nirban@technologysolutionscode.com .

Also, follow me at Facebook here –

https://www.facebook.com/dasjyotinirban

Also follow us at twitter –

https://twitter.com/Nirbanjyotidas

I look forward to work with you. 

what is seo

The full form of SEO is - Search engine optimization . To rank the website against relevant keywords in search engine like - Google , yahoo etc is called seo.

 while someone is asking about “what is seo” I prefer the about brief. If you want the detail what is seo and what are the main points I should remember and I prefer to take a look at the following points -

1.SEO initially invented by yahoo, then it was adopted by google. The yahoo seo was absolutely different and very poorly configured compared with today’s seo concept.Different search engine have different set of algorithm which causes the rankings of the websites against some keywords. However they mostly follow google.

2.SEO is means actually organic white hat manually built backlinks. This means all the backlinks made by an seo guy will be manually built. It should be organic. why does the word “organic” mean ? It means free of cost. You are not paying any sort of costs to create them. You are not paying anything to post an article , you are not paying to create a blog. you are not paying to link a directory.

 3.SEO backlinks are not permanent. Allmost 99% of backlinks made an person are some kind of deal and an seo guy never do that. Google really hates such type of deal while valuing seo.

 4.SEO sololy means by rankings. To rank the highest searchable keywords in google. Make sure you properly choose the keywords. You properly chosen the less competitive but highly searchable keywords and try to create backlinks with them.

5.Today all seo means quality. People are saying its quality not quality. I’d say dont just depend on quality , quantity stills and a lot matters. A website having 1 PR 9 could beat a site having 3 back links in PR 9 sites.

Why the link exchange don't work these days anymore

In the recent Google algorithm changes , Google have taken massive changes in .search engine ranking algorithm. Google is  just trying to deliver more and more accurate and perfect result when users are typing a keyword to Google. Google is updating its algorithm much more frequently then its can , to deliver much more accurate results.

Google is more and more moving towards are very genuine  results as well, about a decade back it  thought  the much more back links means much more valuable to Google. Today , they are not valuing the much more back links method. It just want to check the quality of back links in this regard. One of the factor considering the quality of  back links is to check either the back links gained form trusted source or not. Is there any deal or not.That is why link exchange kind of links are not just working , Google started thinking  that  these link exchange links or links achieved form the same niche sites might have some kind of deal( or deal with money , you gave me and I will give you back) is no more good.That is why Google not more giving any value or priority to link exchange kind of links any more.

Depending on the situations some clients still asking for link exchange links, depending 

Successful Social Media Strategies for Small Businesses

We are sure that you are present on social media. Every small business is today. But what we would like to know is if you follow a proper strategy for achieving success or not.

Today, social media has become the core of online marketing campaigns. Use it the right way, and your business will enjoy so many benefits. Use it the wrong way, and you have so much to lose.

Social media can help you build your online visibility, spread word, increase brand awareness and improve your customer satisfaction levels. But the very same social media can also hurt your reputation, bring down your customer engagement levels, and eventually cause you to lose them.  You can avoid all of this is if you have a proper plan in place and follow effective strategies.

Many small businesses have the misconception that being on social media means spending too many hours and wasting time. What they fail to realize is that it is not about time. Instead, it is about how good your social media strategy is. The better it is, the less time you will be devoting to it.

In this article, we have highlighted some tried and proven strategies for social media success. Use them to the utmost and watch as you build your brand.

Focus on quality rather than quantity

You will have heard this a dozen times, but we still felt that is worth mentioning. Your content is all about value; each and every aspect of your online campaign should focus on providing value to customers, and the same can be said for social media. Whatever you provide your target audience with, it should be knowledgeable, entertaining or inspiring. 

There are so many brands which produce a lot of content for their followers. But while doing so, they ignore quality, which renders all their efforts useless. The point is that you should opt for quality rather than quantity. Posting one great price of content is so much better than posting three pieces of content which are poorly written and sound dull. Yes, you should try to deliver more content, but without comprising on the quality.

Give a face to your brand

Do you know why your consumers follow you on social media? Because they want to know you better. Yes, they do want to keep a tab on your latest promotional deals and just-in products, but they also want to find out more about the people behind the brand that love so much.

Use social media to give more information about yourself and your business to your clients. Share your successful stories, behind the scene happenings, awards which you won and the people on your team. Your target audience will relate to your better, and will be more interested in doing business with you.

Focusing on showcasing your personality, and you will be surprised to see increased engagement from your followers.

Don’t hesitate about outsourcing

Social media is a great tool for winning business. We have all heard this one a thousand times before. But all this is when you put in time and efforts. Being a small business owner, this may not always be possible. There are so many more important business operations which you have to manage and which require your attention. All these tasks take up your schedule. So how do you fit in time for social media? You can’t do it, and even if you could somehow manage, it will not give you the results you want until your complete focus is on it.

If your schedules are too busy and your days are too full, you may be better off in assigning the job to someone else. You can either hire your own social media manager or outsource it to a third party. Yes, you will have to spend, but the money is worth it in the long run. Social media management companies have more experience than you do and can bring you much better results than what you can achieve on your own. Plus, they can monitor your social channels 24/7, something which you cannot do by yourself.

Follow other people

We have seen so many business owners engrossed in implementing their own social media plans. While at it, they forget that they can gain visibility and get an edge by following their competitors. Do this on social platforms so that you can learn from other businesses. Observe their content strategies, and if they are working for them, you can try implementing them as well. Plus, when you follow your competition, you come to know more about their products and services. This information can be used to improve your products and services.

Gain more followers

One big concern about social media is always associated with getting more followers because until you have them none of your strategies will work out properly. How do you get more people to follow you? Spreading the word and promoting yourself is one way. You can try to improve your customer services as well so that you can get your customers to become loyal, which will make them want promote your business on your behalf.

Another great way of getting more followers is to offer an incentive. You can offer a discount to them, reward them with a free product or anything else which seems suitable.

Hold a contest

Online contests can cause your customer engagement levels to rise, and even entice people to join you. You can ask your followers to share an interesting story or an image, or try to get more likes for a certain post. And do not forget to reward the winner in the end!

So act on our advice, use social media well, and see the resulting effects on your business. Your brand awareness, credibility, customer satisfaction levels, revenues, and sales will all increase, and you will be on the path to growth and success.

Using Video Marketing for Promoting Your Small Business

What strategies do you use for promoting your small business? We are pretty sure you must already be involved in content marketing and social media. Have you ever tried video marketing, though?

Video marketing is a relatively new promotional strategy that has the power to deliver you incredible results. Just one good video, proper targeting, and the right channel; that is all you need to get views and create a viral buzz. In what follows, we’ll talk about why video marketing can be effective and what ideas you can put into it to get the results you want.

Why should you indulge in a video marketing plan?

They are being watched so much

·         The videos on YouTube enjoy 4 billion views every day.

·         YouTube has earned the honor of being the second biggest search engine, right after Google.

·         55%% of YouTube users watch videos on a daily basis, and 78% do it once a week.

Do the stats impress you? Videos can increase your exposure so much and increase your business awareness at a pace which is hard to imagine.

They are searchable

·         Google has been known to display video results in over 70% of their top 100 searches.

If you produce videos and target them correctly, your audience is sure to find them. Thus, videos give you much better online visibility.

They are shareable

·         Over 700 videos are shared on Twitter on a daily basis.

Videos are shared a lot on social media, as long as they are good and engaging.  The more the shares, the better it is for your business. And if the shares exceed to millions, videos might even help you create a buzz.

They are entertaining and educational

·         Over 60% of users watch a video for over two minutes if it is entertaining or educational.

The prime reason as to why videos are one of the most effective strategies out there. Videos keep the viewers engrossed till the very end. If they are educational, they increase their knowledge and if they are funny, they make them laugh. The only thing is that your videos must offer value, which we will talk more about later on.

They are mobile

·         The 50% of traffic on a video channel is generated from a mobile device.

·         If a mobile video ad lasts for 30 seconds or less, 88% people will watch the whole of it.

You are aware of the hype which mobile traffic has created. Videos are compatible of with mobile devices and people watch it on them. The same can be said for desktop users. Thus, with video marketing, you are targeting both types of users.

They help you gain an edge

·         Videos increase click through rates by 96%.

·         If you add video to a landing page, there is a chance that your conversions might increase by 80%.

When you get ahead in the race, you definitely need an edge, something which makes you stand out. A properly executed video marketing campaign will help you achieve this.

What should your videos be about?

So you are interested in launching a video marketing campaign. But most small business owners have trouble in deciding what their videos should be about. Over here, we are going to discuss some tested strategies which derive engagement and increase brand visibility.

Promote your products and services

Which products and services does your small business offer? Promote them through videos. Highlight the main features and then go on to cover product demonstration and usage. You can also ask other parties to give a review of your products and capture their opinions in a video.

How are your processes and services different from your competitors? You can also use videos to explain to your target audience why you deem yourself a better choice.

Showcase customers’ testimonials

Got a loyal database of customers? Perfect. Put all their positive feedback in a video. In turn, offer them an incentive and nurture an even more positive relationship with them.

Share your story

One of the best ways to engage your target audience is to share your business stories, and videos are the most effective type of content for this. Tell your story to the world, inspire them and connect to them. Talk about your journey up till now and tell your viewers your plans for the future.

Interview the experts

Know any experts in your industry? Meet them up for an interview and release it in the form of a video. Your target audience will love this and make you appear as credible.

Have a tutorial

If you can have some sort of tutorial related to your niche, it would be an amazing way to get more views for your videos. With more views, your brand awareness will increase and your authority will rise. Nail it right and you will soon see orders flow in.

Offer customer support

How efficient and satisfactory is your customer support? Improve it with video marketing. Determine the most common questions which your users have and answer them. You can also use videos to fix common problems which your consumers face.

Throw a deeper insight

Videos allow you to personalize your brand, and show your target audience if you shoot some behind the scene happenings. Your customers will be able to give a face to your brand and start trusting you more.

What to keep in mind

While developing videos, focus on the following tips for better results:

·         Offer value; there is just no comprising on this one.

·         Get the attention of your audience in the first few seconds and bring in your products after 30 seconds.

·         Make sure the overall quality of your videos is acceptable.

·         Don’t forget SEO optimization.

So do you need any more convincing that video marketing is worth trying out if you have not done that already? Try it out and see for yourself!